Franchising

Teaching results

Knowledge:
By graduation of franchising the students win the knowledge about the essence of franchising, its attributes, the franchising contract, the franchising bible, the ethic code, the franchising concept creation and its realization in the practice. They will know the particular phases of the creation, existence or downfall of franchising. They win the knowledge about the center position, the franchisor, the franchisee and their relationship.
Competence
The graduates will be able to create the franchising concept, the build the plan of the creation, the plan of the expansion to the third markets, the create the model, to analyze it and to prepare the particular phases of the concept. They will understand the complex franchising systems as the part of the vertical marketing connection, they will be able to create and to coordinate the franchising center activities, from the franchisor position to create the complete model of the enlarging, incl. the statistic and the economic analyzes, to define the break even point and to forecast the franchising concept development on chosen territory.
Skills:
By successful graduation of franchising gain the students the competition, that facilitates the entrepreneurship in franchising system, obtain to prove competent in manager position of management and marketing character, to work in HR segment (especially at choosing of franchising partner). They receive the competition in segment of communication, distribution, finance. They will be able to solve the topics in segment the creation and the application of franchising concept.