Corporate Social Responsibility

  • Credits: 3
  • Ending: Examination
  • Range: 2C
  • Semester: summer
  • Year: 1
  • Faculty of Commerce

Teachers

Included in study programs

Business and Marketing

Teaching results

Knowledge and understanding: to understand the problem of corporate social responsibility, importance, development and implementation in the specific conditions, to understand the application of corporate social responsibility approaches in the field of development of the product, customer behavior, marketing strategies, marketing planning and marketing mix.
Practical skills: the ability to apply the instrumentarium of corporate social responsibility in concrete cases, critically evaluate the situation, formulate criteria for the analysis of the current situation and formulate the aims of corporate social responsibility strategy.
Competence: the ability to operate with information, find them, select, analyze and synthesize with a focus on the concept of corporate social responsibility, the ability to predict scenarios of further development.

Indicative content

Introduction to the Sustainable development and Corporate social responsibility. Sustainable development goals. CSR definitions. The role of stakeholders in CSR. Corporate social responsibility and customers. Corporate social responsibility and supply chain. Integrating Corporate social responsibility in companies. Corporate social responsibiity strategy. Design, technology and planning for sustainability. Innovation of sustainable products and services. Corporate social responsibility in financial markets and investments. Corporate social responsibility performance. Future trends of corporate social responsibility.

Support literature

1. Chomová, K. (2022). Udržateľný marketing – nová éra marketingu. Vydavateľstvo EDUCATION.SUSTAINABILITY.BRATISLAVA. Bratislava
2. Chomová, K. (2023). Spoločenská zodpovednosť firiem. Vydavateľstvo EKONÓM. Bratislava
4. Kislingerova, E. (2021). Cirkulární ekonomie a ekonomika. Grada. Praha
5. Kotler, P. (2020). Entrepreneurial marketing: Beyond professionalism to creativity, Leadership and Sustainability. John Wiley &Sons Inc. USA
6. Skees, S. (2023). Purposeful Brands: How purpose and sustainability drive brand value and positive change. KoganPage. London

Syllabus

1. Introduction to the Sustainable development and Corporate social responsibility (CSR), Historical context. Evolution of CSR. The role of business in society. Circular economy 2. Challenges for sustainable development, Sustainable development goals, Trade, labour and corporate citizenship in a globalising world. CSR in developing countries. A critical perspective on CSR. 3. What is Corporate social responsibility? CSR definitions.Tripple botton line. A moral, rational and economic argument. Why is CSR important? 4. The role of stakeholders in CSR. Stakeholders theory and stakeholders management. Different stakeholder´s different perspective. Partnership with NGOs. Cross-sector sustainability partnership. Responsible leadership. Corporate Governance. 5. Corporate social responsibility and customers. Sustainability and consumption. LOHAS customers. 6. Corporate social responsibility and supply chain. CSR in global chains. A focus on responsible purchasing. 7. Integrating Corporate social responsibility in companies. CSR vision, mission, CSR tactics and CSR tools. CSR as a competitive advanges. 8. Creating corporate social responsibiity strategy. CSR and SMEs. CSR and corporations. Responsibly-innovative startups. 9. Design, technology and planning for sustainability, The role of innovative design, planning and technology in facilitating sustainable business. Driving innovation through impactful solutions. 10. Innovation of sustainable products and services. Promoting innovation through effective solutions. Responsibly innovative startups. 11. Corporate social responsibility in financial markets and investments. Role of finance-related metrics, e.g. Dow Jones sustainability index, FTSE4Good, Ethical investment, ISO 26000, GRI etc. 12. Measuring corporate social responsibility performance. Reporting and accounting. Support agencies and CSR service providers. Communication and marketing of CSR. 13. Future trends. Emergence of CSR legislation. Carrer development for CSR professionals. Towards a more sustainable economy.

Requirements to complete the course

20% continuous semester assessment
20% semester work
60% written exam

Language whose command is required to complete the course

Slovak

Date of approval: 06.03.2024

Date of the latest change: 17.10.2023