Retail Development Trends

Teachers

Included in study programs

Teaching results

An understanding of current development trends in retail and innovations in the retail sector, how to identify them, to analyze them and to manage them in the future.
Knowledge areas:
Gaining knowledge on current and emerging trends and innovations that have an impact on competitiveness in the retail sector; they have the intellectual ability to identify problems and new phenomena in retail and to formulate opinions and suggestions for specific problems and innovations reflected in the strategic planning of retail; to understand the impact of current and emerging trends in retail sector from macro perspective; to be able to evaluate wheather and how profitable use opportunities in retail business.
Skills:
To develop the ability to identify an early trends and innovations in the field of retail management and to identify within them business opportunities; the ability to process analysis of impact and consequences of new trends and emerging retail innovation; to utilize integrative thinking in project management and implementation – using combination of study and best practice knowledge.
Competences:
To become “searcher of the trends” to read economic and other reports and news in terms of the implications for retail; to use research skills to obtain information and knowledge on the issue of retail developments, current trends and innovations.

Indicative content

Theoretical basis of the modern retail trade. Main aspects of retailing and retail networks at present. Current trends in retailing. Processes of concentration and globalization in retail. Impact on the consumer´s behavior.

Support literature

1. The study literature and the study texts prepared by the teachers.
2. KOTLER, P. ̶ KELLER, K. L. 2013. Marketing management. Praha: Grada Publishing, 14. vydanie, 2013. 814 s. ISBN 978-80-247-4150-5.
3. LESÁKOVÁ a kol. 2014. Strategický marketing. Bratislava: Sprint 2, 2014. 349 s. ISBN 978-80-89710-07-2.

Syllabus

1. Retail. The basic terms. The basic characteristic. 2. Retail sale. The current status. The new forms. 3. The life cycle of the forms and types of the retail. 4. Retail without sale spaces. 5. The competition in the branch. 6. The retail operators and grooving share of big retailers. 7. The changes of consumer behavior. The consumer organizations. The position of EuroCommerce. 8. The global trends affecting the retail. 9. Omnichannel, multichannel vs. the hyper segmentation. 10. The existence vision and the reality of retail in 21st century.

Requirements to complete the course

20 % Continuous semester evaluation
20 % The semester work
60 % The examination

Language whose command is required to complete the course

Slovak, English

Date of approval: 06.03.2024

Date of the latest change: 17.10.2021