Retail Development Trends

Teaching results

By completing the course, students gain knowledge about the nature of retailing and its trends within other managerial processes in the company. They will become familiar with
They will learn about the different stages and tools of marketing management, the process of development in the retail industry in the past, the current situation and the prediction of the development in the horizon until 2050. They will gain knowledge about the positions of marketing personnel as carriers of marketing management processes, tools and systems with an emphasis on retail development and its trends. They will become familiar with the possibilities and conditions for the use of artificial intelligence and other intelligent systems in the process of estimating and forecasting retail development.
Graduates of the course will be able to carry out the necessary marketing analyses, compile
marketing forecasts and plans of retail activities and processes and implement them in practice. They will learn to predict various marketing situations, evaluate the effectiveness of retail operations, programs and tasks and control them. Understand complex systems for evaluating retail performance. They will learn to use relevant modern intelligent systems in the process of estimating retail trends.
By successfully completing the course, students will acquire competences that will enable them to apply in managerial positions in all types of enterprises in retail management, in solving tasks of marketing and managerial nature, as well as in the field of work with human and other available corporate resources on the basis of appropriate managerial communication, flexible organization and the application of appropriate decision-making styles with regard to sustainability and social responsibility of marketing and managerial activities of companies in the field of retail, trends and predictions of development in retail activities. . They are able to solve problems of both strategic and operational nature. They can predict the use of artificial intelligence in retail.