Business Models and Strategies

  • Credits: 5
  • Ending: Examination
  • Range: 2P + 2C
  • Semester: winter
  • Year: 3
  • Faculty of Commerce

Teachers

Included in study programs

Business and Marketing

Teaching results

By completing the course, students gain knowledge about individual elements of business and their mutual relations in the form of business ideas and business models. They will get acquainted with individual types of business ideas, models and their development with regard to innovation and business risk. They will gain knowledge about the interrelationships between business models and business strategies in different systems, types of business and industries with respect to competition. They will get acquainted with the possibilities of supporting business ideas and models based on the use of business consulting.
Upon successful completion of the course, students will acquire competencies that will help them to start a business in small and medium-sized enterprises, family businesses and modern forms of entrepreneurship in industries. They can develop their business ideas, design business models and validate them. They will acquire competencies that allow them to flexibly respond to risk situations in business, to develop business models and to design competitive business strategies.

Indicative content

Business models, concept, nature and meaning. Business models and entrepreneurship. Business models and business idea. Typology of business models. Business models and business risk. Business model innovation. Business models and strategies. Business strategies and competition. Business consulting, models and strategies

Support literature

1. HANULÁKOVÁ, Eva – ORESKÝ, Milan – KUKURA, Marek. Biznis modely – marketing, stratégie, poradenstvo. Bratislava: Vydavateľstvo Ekonóm, 2022. 250 s. ISBN 978-80-7552-275-7.
2. ADÁMEK, Pavel – MEIXNEROVÁ, Lucie. Business modelování. Jak na business modely v digitálním prostředí. Praha: GRADA Publishing, a.s. 2022. 272 s. ISBN 978-80-271-3356-7
3. HAGUE, Paul. The Business Models Handbook: The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed. KOGAN PAGR. 2023. 336 s. ISBN 1398611778
4. HUČKA, Miroslav a kolektív. Základy podnikání a podnikatelský proces. Praha: GRADA Publishing, a.s. 2021. 200 s. ISBN 978-80-271-3041-2
5. ZOTT, Charles. Business Model Innovation Strategy: Transformational Concepts. New York: Wiley & Sons, 2020. 158 s. ISBN 978-80-7552-275-7.

Syllabus

1. Business model - concept, essence. History of business models. Business model, entrepreneurship and business ecosystem. Importance of business models. The future and trends of business models. 2. Business model and business idea. Life cycle of a business idea. Concept of new business and business model. Entrepreneurial thinking. 3. Business model and value creation for stakeholders. Business model and business risk. Deciding on a business model. 4. Typology of business models and their systematization. Properties of business models. 5. Innovation of business models. Industry life cycle and development of business models. Traditional and innovative business models. 6. Business models as a platform for strategy formulation. Strategic and operational framework of business models. Typology of strategies in relation to business models. Business model, strategy, competition and competitive advantage. 7. Business consulting, concept, nature and importance for business models and strategies. Business consulting models in relation to business models and strategies. The relationship between a consultant and an entrepreneur in the context of entrepreneurship, new business, risky business and business model and strategy. 8. Business models and trade. 9. Business models and marketing. 10. Business models in services. 11. Business models in the conditions of circular economy. Sustainable business models. 12. Business models of startups. 13. Business models of selected industries.

Requirements to complete the course

20% continuous semester assessment
20% semester work
60% written exam

Student workload

Workload: 130 hours
Attendance at lectures: 26 hours
Attendance at seminars: 26 hours
Elaboration of a semester project: 13 hours
Preparation for written verification of knowledge: 26 hours
Preparation for the exam: 39 hours

Language whose command is required to complete the course

Slovak, English

Date of approval: 06.03.2024

Date of the latest change: 03.03.2024