E-business a e-commerce

Teaching results

After successful completion of the course, students will acquire the following knowledge:
- knowledge about the origin and evolution of the Internet and its function and position in the business and marketing activities of an international company,
- knowledge within international e-commerce and international e-business,
- understanding of the impact of the Internet on traditional marketing and global commerce,
- knowledge about the creation and management of the company's presence on the internet on several markets and about business and distribution models that the company can implement within business strategies on the Internet.
On base of successful completion of the course, students will acquire the following skills:
- understanding the importance of the Internet for the company's current business strategy,
- ability to evaluate new international opportunities for the company in the digital environment,
- the ability to build and manage a company's cross-border distribution strategy linked to digital technologies,
- understanding the importance of online security and the risks of violating the ethical and moral principles of online business.
After successful completion of the course, students will acquire the following competencies:
- on base of the acquired skills gain the ability to find employment in managerial positions in all types of local and international modern companies, in companies with a focus on digital business, in work positions solving managerial and marketing problems,
- the ability to effectively manage company resources and manage human resources oriented on the digital environment.