Management of Intangible Assets

Syllabus

Thematic definition of lectures: 1. Introduction to intangible asset management The objective of the course Management of intangible assets. Definition of learning objectives in the field of acquired knowledge, competencies, skills and the connection to the already completed courses. Summary of the requirements for the completion of the course. Classification of the most commonly used terms in the field of intangible assets and definition of their content. Objects, subjects, relationships and processes in the field of intangible asset management. 2. Systematization, typology and stages of development of intangible asset management in the enterprise Stages of development of intangible asset management. Systematization and typology of the stages of intangible asset management. Theoretical approaches to the management of intangible assets. The current model of managing intangible assets in the enterprise. Management of intangible assets in the context of enterprise production factors, enterprise life cycle, object entities and relationships. Models of intangible asset management. Sample examples. 3. Legislative and institutional framework for the definition of intangible assets in the Slovak Republic and the EU. Objectives of the legislative and institutional framework and their updating depending on current changes in practice. Legislative framework of intangible assets management in the Slovak Republic, (lex generalis, lex specialis), the institutional framework of intangible assets management, trends of the legislative and institutional framework of intangible assets management in the Slovak Republic. The legislative and institutional framework of intangible asset management in the EU. Trends, competencies and conflicts of the legislative and institutional framework for intangible asset management. Sample examples and case law. Internal corporate guidelines on intangible asset management. 4. Accounting for intangible assets Accounting, recording, wear and tear, depreciation, amortization, technical evaluation, retirement and inventory of intangible assets. Valuation and revaluation of intangible assets. 5. Copyright Definition of copyright works. Objects subjects, relations in the field of copyright in the enterprise. The nature of personal, employee and school works. The organization of collective management. Copyright supervision from the enterprise's point of view. Internal directive of the enterprise in the field of copyright works and rights. Software as a specific form of copyright. 6. Patent protection (patents, supplementary protection certificates, utility models, designs) Management of the various application procedures by which an applicant obtains the grant of a patent for an invention at home and abroad. Proceedings for national patent applications, European patent applications and international patent applications. Comparison of the above methods of procedure, their advantages and disadvantages, elaboration of the concept and, above all, the choice of a strategy for obtaining protection for an invention abroad by various combinations of the above methods of procedure. Factors influencing the choice of strategy. Examples of strategies for protecting inventions using different types of the patent application procedure. 7. Protection of designations (trademarks, designations of origin of products and geographical indications of products) Definition of the concept and essence of a trademark, designation of origin and geographical indication of products, legal regulation, process and methodology of the registration procedure. Protection of designations at the international European and national level. Databases and registers of protected designations. 8. Unprotected intangible assets Definition of the nature, structure and use of unprotected intangible assets, alternative ways of protecting them. 9. Theoretical bases for the valuation of intangible assets International valuation standards, European valuation standards, national legislation. Basis of value and determinants of the value of intangible assets approaches to the determination of the value of intangible assets and criteria for the selection of an approach to the valuation of intangible assets. 10. The cost approach to determining the value of intangible assets. The market approach to valuation of intangible assets Using a reference to market transactions and taking into account differences between the reference and the corporate intangible asset using value multipliers. 11. The income approach to the determination of the value of intangible assets - Part 1. Developing a financial plan, determining the depletable resources and the capitalization rate to determine the value of intangible assets. 12. The income approach to the determination of the value of intangible assets - Part 2. Income-based methods of determining the value of intangible assets (license analogy method, depletable resource capitalization method, residual income-based methods, other specific methods). 13. Research, views and open questions on intangible asset management The literature is replete with research on the knowledge and use of intangible assets, in the area of plagiarism, in the area of finding dependencies of intangible assets on various macroeconomic and microeconomic indicators, in the area of royalty rates, in the area of completeness, clarity of accounting for intangible assets and other intangible assets. Internet security and anonymity remain an open research problem. Many unresolved (unaddressed) issues also arise in the context of artificial intelligence. Thematic definition of exercises: 1. Introduction to intangible asset management. Determination of the conditions for assessment and successful completion of the exercises. Definition and classification of the basic concepts associated with the intangible assets of the enterprise. 2. Assessment of the current state of intangible asset management in the Slovak business environment. Personnel and organizational provision of intangible asset management in a specific enterprise. Creation and evaluation of intangible asset management models in a specific enterprise. 3. Inventory and audit of intangible assets in a specific enterprise Description, preparation, implementation and significance of the inventory of intangible assets of an enterprise as input information for a comprehensive audit of intangible assets. Assessment of the usability of intangible assets and the costs associated with them. 4. Obstarávanie, oceňovanie, účtovanie, evidovanie, opotrebenie, odpisovanie, technické zhodnotenie, vyraďovanie nehmotného majetku Príklady na oceňovanie, preceňovanie, účtovanie a odpisovanie 5. Copyright Case studies related to copyright infringement, plagiarism and specific copyrights related to software. 6. Searching and working with patent databases. Patent application requirements. Definition of patent claims. 7. Protection of rights associated with protected intangible assets in a particular enterprise Infringement of industrial law protection of intangible assets. Quantification of the economic impact, in particular the amount of loss from the infringement of industrial rights. Case studies on the infringement of industrial law protection of intangible assets of an undertaking. Proposal for measures to minimize losses from infringements of these rights. 8. Protection of rights associated with intangible assets not protected by industrial law in a particular enterprise Infringement of other rights associated with intangible assets. Quantification of the economic impact, in particular the amount of the loss resulting from the infringement of these rights. Case studies on the infringement of other rights related to intangible assets of an undertaking. Proposal for measures to minimize losses from infringements of these rights. 9. Basis for valuation of intangible assets. Assessment of whether the intangible assets entered can be subject to valuation. Identification of the intangible asset in the accounting and other records of the enterprise, how the intangible asset under consideration is used by the enterprise. Determination of its economic benefits to the enterprise. Assessment of the intangible asset's basis of value and informed selection of an appropriate approach to the valuation of the intangible asset. Determining the useful life of the intangible asset. 10. Determining the value of intangible assets using the cost and market methods. Examples of determining the fair value of intangible assets using both the cost of replacing the asset and using a reference to identified market transactions, taking into account differences between the intangible asset under consideration and the reference intangible asset. 11. Use of income methods to value intangible assets Apply the knowledge from the previous exercise to determine the fair value of intangible assets using the capitalization of exhaustible resources method. Determine the royalty rate, the appreciation/acquisition ratio, determine the scale of production, determine the share of intangible assets in the scale of production and determine the fair value of intangible assets using the licensing analogy method. Examples of other income methods. 12. Presentation of seminar projects Students present the results of their work on seminar projects. The presentation is followed by a discussion of the presentation, feedback and evaluation by the teacher. 13. Presentation of seminar projects Students present the results of their work on seminar projects. The presentation is followed by a discussion of the presentation, feedback and evaluation by the teacher.