Study Plan - Marketing and Trade Management
Study program: iMOMa_21 – Marketing and Trade Management
Faculty: Faculty of Commerce
Academic year: 2024/2025
Type of study: Single degree study
Form of study: full time
Languages of study: EN
Field of study: 8. – Economics and Management
Person responsible for the delivery, development and quality of the study programme:
Compulsory courses
Blok - Povinné predmety - 1. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KMr OF/OOA21395/21 | Digital Marketing (in English) | 5 | 2P + 2C | Examination | 1 | winter | ||
| KMr OF/OOA21393/21 | Inovative Product Management (in English) | 8 | 2P + 2C | Examination | 1 | winter | ||
| KMr OF/OOA21394/21 | Brand Management (in English) | 5 | 2P + 2C | Examination | 1 | winter | ||
| KMr OF/OOA21396/21 | Marketing Management (in English) | 8 | 2P + 2C | Examination | 1 | winter | ||
| KOP OF/OOE21073/21 | Law in Marketing (in English) | 4 | 4C | Examination | 1 | winter | ||
| KM OF/OOA21399/21 | Management in Distribution (in English) | 8 | 2P + 2C | Examination | 1 | summer | ||
| KMr OF/OOA21400/21 | E-commerce (in English) | 4 | 2P + 2C | Examination | 1 | summer | ||
| KMr OF/OOA21397/21 | Managerial Decision Making in Marketing (in English) | 8 | 2P + 2C | Examination | 1 | summer | ||
| KMr OF/OOA21398/22 | Marketing of Cities | 4 | 2C | Examination | 2 | summer |
Blok - Povinné predmety - 2. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KMr OF/OOA21219/21 | Business Marketing (in English) | 5 | 2P + 2C | Examination | 2 | winter | ||
| KMr OF/OOA21402/21 | Category management (in English) | 8 | 2P + 2C | Examination | 2 | winter | ||
| KMr OF/OOA21403/21 | Quality Management | 5 | 2P + 2C | Examination | 2 | winter | ||
| KMr OF/OOA21404/21 | Marketing Consulting and Outsourcing (in English) | 6 | 2P + 2C | Examination | 2 | winter | ||
| KMr OF/OOA21201/21 | Business in Practice 2 (in English) | 4 | 2C | Examination | 2 | winter | ||
| D OF/OOZ21009/22 | Seminar for the Final Thesis 1 | 2 | 2C | Credits | 2 | winter | ||
| D OF/OOZ21010/22 | Seminar for the Final Thesis 2 | 2 | 2C | Credits | 2 | summer |
Compulsory elective courses
Blok - PVP - 1. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KM OF/OOA21405/21 | Management of business firm (in English) | 3 | 2C | Examination | 1 | summer | ||
| KMr OF/OOA21406/21 | Multimedia in Trade (in English) | 3 | 2C | Examination | 1 | summer | ||
| KMr OF/OOA21228/21 | Project Management in Marketing (in English) | 3 | 2C | Examination | 1 | summer | ||
| KM OF/OOA21401/21 | Advertising (in English) | 3 | 2C | Examination | 1 | summer | ||
| KOP OF/OOE21074/21 | Insolvency law (in English) | 3 | 2C | Examination | 1 | summer | ||
| KM OF/OOA21407/21 | Marketing of Culture (in English) | 3 | 2C | Examination | 1 | summer |
Blok - PVP - 2. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KM OF/OOA21410/21 | Human Resource Management (in English) | 4 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21414/21 | Customer Relationship Management (CRM) (in English) | 4 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21412/21 | Marketing of Cities (in English) | 4 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21413/21 | Healthcare Marketing (in English) | 4 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21411/21 | Media relations (in English) | 4 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21409/21 | Public relations (in English) | 4 | 2C | Examination | 2 | summer |
Elective courses
Blok - VP - 1. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KMr OF/OOA21238/21 | Case Studies in Marketing (in English) | 3 | 2C | Examination | 1 | summer |
Blok - VP - 2. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KMr OF/OOA21242/21 | Suistainable Marketing (in English) | 4 | 2C | Examination | 2 | summer |
State exams
Compulsory courses
Blok - Štátna skúška - Povinné predmety
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| SS OF/I15_ZP033/22 | Diploma Thesis Defence | 10 | Defence of the final thesis | 2 | ||||
| SS OF/I21_ZP034/22 | State Exam | 10 | State examination | 2 |
Compulsory elective courses
The following symbol may appear after the data on the scope of education:
d – Days in a semester
h – Hours in a week
s – Hours in a semester
t – Weeks in a semester
If none of these symbols are given, the “hours per week” range is assumed
PP – profile subject