Marketing and Trade Management
inžiniersky / magisterský · full time
Person responsible for the implementation of the study programme
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Courses in the programme
| Abbreviation | Name | Credits | Range | Completion | Year | Semester | PP | Teachers |
|---|---|---|---|---|---|---|---|---|
| OOA21401 | Advertising (in English) | 3 | 2C | skúška | 1 | S | Ing. Michal Jankovič, PhD. | |
| OOA21394 | Brand Management (in English) | 5 | 2P + 2C | skúška | 1 | W | Ing. Martin Mravec, PhD. | |
| OOA21219 | Business Marketing (in English) | 5 | 2P + 2C | skúška | 2 | W | doc. Ing. Milan Oreský, PhD. | |
| OOA21238 | Case Studies in Marketing (in English) | 3 | 2C | skúška | 1 | S | Ing. Mgr. Janka Kopaničová, PhD. | |
| OOA21402 | Category management (in English) | 8 | 2P + 2C | skúška | 2 | W | doc. Ing. Jozef Orgonáš, PhD., MBA | |
| OOA21414 | Customer Relationship Management (CRM) (in English) | 4 | 2C | skúška | 2 | S | ||
| OOA21395 | Digital Marketing (in English) | 5 | 2P + 2C | skúška | 1 | W | ✓ | doc. Ing. Martin Kuchta, PhD., MBA |
| OOA21400 | E-commerce (in English) | 4 | 2P + 2C | skúška | 1 | S | doc. Ing. Martin Kuchta, PhD., MBA | |
| OOA21201 | Entrepreneurship in Practice 2 (in English) | 4 | 2C | skúška | 2 | W | doc. Ing. Jozef Orgonáš, PhD., MBA | |
| OOA21398 | Financial and Price Decision Making in Trade (in English) | 4 | 2P + 2C | skúška | 1 | S | doc. Ing. Milan Oreský, PhD. | |
| OOA21413 | Healthcare Marketing (in English) | 4 | 2C | skúška | 2 | S | ||
| OOA21410 | Human Resource Management (in English) | 4 | 2C | skúška | 2 | S | doc. Ing. Monika Matušovičová, PhD. Ing. Katarína Ožvoldová, PhD. | |
| OOA21393 | Inovative Product Management (in English) | 8 | 2P + 2C | skúška | 1 | W | ✓ | prof. Ing. Naqibullah Daneshjo, PhD. |
| OOE21074 | Insolvency Law (in English) | 3 | 2C | skúška | 1 | S | JUDr. Mária Veterníková, PhD. JUDr. Petra Haladejová Preinerová, PhD. | |
| OOE21061 | Labor Law (in English) | 3 | 2C | skúška | 1 | S | JUDr. Mgr. Eva Tináková, PhD. | |
| OOE21073 | Law in Marketing (in English) | 4 | 4C | skúška | 1 | W | JUDr. Mgr. Eva Tináková, PhD. | |
| OOA21405 | Management of Commerce Company (in English) | 3 | 2C | skúška | 1 | S | doc. Ing. Monika Matušovičová, PhD. doc. Ing. Jozef Orgonáš, PhD., MBA | |
| OOA21399 | Management of Distribution (in English) | 8 | 2P + 2C | skúška | 1 | S | ✓ | Ing. Michal Jankovič, PhD. Ing. Michael Šášky, PhD. |
| OOA21397 | Managerial Decision Making in Marketing (in English) | 8 | 2P + 2C | skúška | 1 | S | ✓ | Ing. Marek Kukura, PhD. |
| OOA21404 | Marketing Consulting and Outsourcing (in English) | 6 | 2P + 2C | skúška | 2 | W | Ing. Martin Mravec, PhD. | |
| OOA21396 | Marketing Management (in English) | 8 | 2P + 2C | skúška | 1 | W | ✓ | Ing. Martin Mravec, PhD. |
| OOA21412 | Marketing of Cities (in English) | 4 | 2C | skúška | 2 | S | Ing. Mária Hasprová, PhD. | |
| OOA21407 | Marketing of Culture (in English) | 3 | 2C | skúška | 1 | S | Ing. Katarína Ožvoldová, PhD. | |
| OOA21411 | Media relations (in English) | 4 | 2C | skúška | 2 | S | Ing. Katarína Ožvoldová, PhD. | |
| OOA21406 | Multimedia in Trade (in English) | 3 | 2C | skúška | 1 | S | doc. Ing. Martin Kuchta, PhD., MBA | |
| OOA21228 | Project Management in Marketing (in English) | 3 | 2C | skúška | 1 | S | doc. Ing. Milan Oreský, PhD. doc. Ing. Róbert Rehák, PhD. | |
| OOA21409 | Public relations (in English) | 4 | 2C | skúška | 2 | S | Ing. Michal Jankovič, PhD. | |
| OOA21403 | Quality Management | 5 | 2P + 2C | skúška | 2 | W | doc. Dr. Ing. Malgorzata Agnieszka Jarossová | |
| OOZ21009 | Seminar for the Final Thesis 1 | 2 | 2C | zápočet | 2 | W | ||
| OOZ21010 | Seminar for the Final Thesis 2 | 2 | 2C | zápočet | 2 | S | ||
| OOA21242 | Suistainable Marketing (in English) | 4 | 2C | skúška | 2 | S | Ing. Katarína Chomová, PhD. | |
| OB25_ZP029 | Final Thesis and its Defense (in English) | 10 | Štátna skúška - obhajoba | 2 | ||||
| I21_ZP034 | State Exam | 10 | Predmet štátnej skúšky | 2 |