Study Plan - Marketing and Trade Management

Study program: iMOM_21 – Marketing and Trade Management

Faculty: Faculty of Commerce

Academic year: 2024/2025

Type of study: Single degree study

Form of study: full time

Languages of study: ENSK

Field of study: 8. – Economics and Management

Person responsible for the delivery, development and quality of the study programme:

prof. Ing. Ferdinand Daňo, PhD. prof. Ing. Eva Hanuláková, PhD. doc. Ing. Eduard Baumöhl, PhD. prof. Ing. Naqibullah Daneshjo, PhD. doc. Ing. Peter Drábik, PhD., MSc.

Description of course

Compulsory courses

Blok - Povinné predmety - 1. ročník

			Range	Ending	Years		Teachers
KMr OF/OOA21209/21	Digital Marketing	5	2P + 2C	Examination	1	winter	Mgr. Andrej Csino Ing. Peter Červenka, PhD. doc. Ing. Peter Drábik, PhD., MSc. doc. Ing. Martin Kuchta, PhD., MBA Ing. Michael Šášky, PhD. Ing. Simona Balaščáková
KMr OF/OOA21207/21	Inovative Product Management	8	2P + 2C	Examination	1	winter	prof. Ing. Naqibullah Daneshjo, PhD. Ing. Renáta Ševčíková, PhD. Ing. Dominika Popovičová
KMr OF/OOA21208/21	Brand Management	5	2P + 2C	Examination	1	winter	Ing. Dagmar Klepochová, PhD. Ing. Marína Korčoková, PhD. Ing. Filip Žiak
KMr OF/OOA21206/21	Marketing Management	8	2P + 2C	Examination	1	winter	Ing. Róbert Hula prof. Ing. Eva Hanuláková, PhD. Ing. Marián Čvirik, PhD. Ing. Martin Mravec, PhD. Ing. Marek Kukura, PhD. Ing. Kristína Dúbravská
KOP OF/OOE21057/21	Law in Marketing	4	4C	Examination	1	winter	JUDr. Ing. Martin Winkler, PhD. JUDr. Michal Hutta, PhD. JUDr. Mgr. Eva Tináková, PhD.
KMr OF/OOA21213/21	E-commerce	4	2P + 2C	Examination	1	summer	Ing. Michael Šášky, PhD. doc. Ing. Monika Matušovičová, PhD. Ing. Peter Červenka, PhD. doc. Ing. Martin Kuchta, PhD., MBA Ing. Michael Šášky, PhD.
KMr OF/OOA21212/21	Management in Distribution	8	2P + 2C	Examination	1	summer	Ing. Michal Jankovič, PhD. prof. Ing. Ferdinand Daňo, PhD. Ing. Michal Jankovič, PhD. Ing. Pavol Lipták
KMr OF/OOA21211/21	Financial and Price Decision Making in Trade	4	2P + 2C	Examination	1	summer	Ing. Martin Mravec, PhD. doc. Ing. Milan Oreský, PhD. Ing. Mária Hasprová, PhD.
KMr OF/OOA21210/21	Managerial Decision Making in Marketing	8	2P + 2C	Examination	1	summer	doc. Ing. Eduard Baumöhl, PhD. Ing. Marián Čvirik, PhD. Ing. Marek Kukura, PhD. Ing. Renáta Ševčíková, PhD.

Blok - Povinné predmety - 2. ročník

			Range	Ending	Years		Teachers
KMr OF/OOA21218/21	Business marketing	5	2P + 2C	Examination	2	winter	Ing. Michal Vávra doc. Ing. Milan Oreský, PhD. doc. Ing. Róbert Rehák, PhD.
KMr OF/OOA21220/21	Category management	8	2P + 2C	Examination	2	winter	Ing. Kristína Korytinová, PhD. doc. Ing. Jozef Orgonáš, PhD., MBA Ing. Michal Jankovič, PhD. Ing. Pavol Lipták
KMr OF/OOA21221/21	Quality Management	5	2P + 2C	Examination	2	winter	doc. Dr. Ing. Malgorzata Agnieszka Jarossová Ing. Renáta Ševčíková, PhD. Ing. Barbara Lenická
KMr OF/OOA21222/21	Marketing Consulting and Outsourcing	6	2P + 2C	Examination	2	winter	Ing. Róbert Hula prof. Ing. Eva Hanuláková, PhD. Ing. Marián Čvirik, PhD. Ing. Martin Mravec, PhD. Ing. Marek Kukura, PhD. Ing. Kristína Dúbravská
D OF/OOZ21005/21	Seminar for the Final Thesis 1	2	2C	Credits	2	winter
D OF/OOZ21006/21	Seminar for the Final Thesis 2	2	2C	Credits	2	summer

Blok - Povinné predmety - 2. ročník (v anglickom jazyku)

	PP			Range	Ending	Years		Teachers
KMr OF/OOA21219/21		Business Marketing (in English)	5	2P + 2C	Examination	2	winter	doc. Ing. Róbert Rehák, PhD. doc. Ing. Milan Oreský, PhD.

Blok - Podnikanie v praxi 2 - 2. ročník

			Range	Ending	Years		Teachers
KMr OF/OOA21360/21	Business in the Practice 2 - BUDIŠ	4	2C	Examination	2	winter	Ing. Renáta Ševčíková, PhD.
KMr OF/OOA21362/21	Business in the Practice 2 - CREATEC	4	2C	Examination	2	winter	doc. Dr. Ing. Malgorzata Agnieszka Jarossová
KMr OF/OOA21364/21	Business in the Practice 2 - FOTO LAB	4	2C	Examination	2	winter	doc. Ing. Peter Drábik, PhD., MSc.
KMr OF/OOA21367/21	Business in the Practice 2 - MOBILITY	4	2C	Examination	2	winter	doc. Ing. Paulína Krnáčová, PhD.
KMr OF/OOA21417/22	Business in the Practice 2 - UNILEVER	4	2C	Examination	2	winter	doc. Dr. Ing. Malgorzata Agnieszka Jarossová
KMr OF/OOA21418/22	Business in the Practice 2 - BUSINESS STRATEGIES	4	2C	Examination	2	winter	doc. Ing. Jozef Orgonáš, PhD., MBA
KMr OF/OOA21419/22	Business in the Practice 2 - RETAIL ACADEMY	4	2C	Examination	2	winter	Ing. Anna Veszprémi Sirotková, PhD.
KMr OF/OOA21358/21	Business in the Practice 2 - AGRO BIO	4	2C	Examination	2	winter	doc. Ing. Paulína Krnáčová, PhD.
KMr OF/OOA21445/24	Business in the Practice 2 – MERCEDES		2C	Examination	2	winter	doc. Ing. Róbert Rehák, PhD.
KMr OF/OOA21447/24	Business in the Practice 2 – SIEMENS		2C	Examination	2	winter	doc. Ing. Jozef Orgonáš, PhD., MBA
KMr OF/OOA21432/23	Business in the Practice 2 - SPP		2C	Examination	2	winter	Ing. Marek Kukura, PhD.

Compulsory elective courses

Blok - Povinne voliteľný predmet 1 - 1. ročník

			Range	Ending	Years		Teachers
KMr OF/OOA21228/21	Project Management in Marketing (in English)	3	2C	Examination	1	summer	doc. Ing. Milan Oreský, PhD. doc. Ing. Róbert Rehák, PhD.
KMr OF/OOA21224/21	Management of Trade Firm	3	2C	Examination	1	summer	doc. Ing. Monika Matušovičová, PhD.
KMr OF/OOA21225/21	Multimedia in Trade	3	2C	Examination	1	summer	doc. Ing. Martin Kuchta, PhD., MBA doc. Ing. Martin Kuchta, PhD., MBA
KMr OF/OOA21227/21	Project Management in Marketing	3	2C	Examination	1	summer	doc. Ing. Róbert Rehák, PhD.
KOP OF/OOE21060/21	Insolvency Law	3	2C	Examination	1	summer	JUDr. Mária Veterníková, PhD.
KMr OF/OOA21226/21	Marketing of Culture		2C	Examination	1	summer	Ing. Katarína Ožvoldová, PhD.
KMr OF/OOA21223/21	Advertising		2C	Examination	1	summer	Ing. Katarína Ožvoldová, PhD. Ing. Lukáš Piatra, M.A.

Blok - Povinne voliteľný predmet 2 - 2. ročník

			Range	Ending	Years		Teachers
KMr OF/OOA21230/21	Human Resources Management	4	2C	Examination	2	summer	doc. Ing. Monika Matušovičová, PhD. Ing. Katarína Ožvoldová, PhD.
KMr OF/OOA21398/22	Marketing of Cities	4	2C	Examination	2	summer	Ing. Mária Hasprová, PhD.
KMr OF/OOA21233/21	Healthcare Marketing	4	2C	Examination	2	summer	Ing. Dagmar Klepochová, PhD. doc. Ing. Milan Oreský, PhD.
KMr OF/OOA21234/21	Customer Relationship Management		2C	Examination	2	summer	Ing. Marián Čvirik, PhD.
KMr OF/OOA21231/21	Media relations		2C	Examination	2	summer	Ing. Katarína Ožvoldová, PhD. Ing. Lukáš Piatra, M.A.
KMr OF/OOA21229/21	Public relations		2C	Examination	2	summer	Ing. Katarína Ožvoldová, PhD.

Elective courses

Blok - Výberový predmet 1 - 1. ročník

			Range	Ending	Years		Teachers
KMr OF/OOA21235/21	Ekological and Economic Aspects of Product Packaging	3	2C	Examination	1	summer	Ing. Barbara Barilová doc. Dr. Ing. Malgorzata Agnieszka Jarossová
KMr OF/OOA21237/21	Case Studies in Marketing	3	2C	Examination	1	summer	prof. Ing. Štefan Žák, PhD., MBA, LL.M. prof. Ing. Štefan Žák, PhD., MBA, LL.M.
KMr OF/OOA21238/21	Case Studies in Marketing (in English)	3	2C	Examination	1	summer	Ing. Mgr. Janka Kopaničová, PhD.
KOP OF/OOE21061/22	Labor Law (in English)	3	2C	Examination	1	summer	JUDr. Ing. Martin Winkler, PhD.
KMr OF/OOA21236/21	Business and Managerial Ethics		2C	Examination	1	summer	doc. Ing. Milan Oreský, PhD. doc. Ing. Jozef Orgonáš, PhD., MBA

Blok - Výberový predmet 2 - 2. ročník

			Range	Ending	Years		Teachers
KOP OF/OOE21062/21	Intellectual Property Law	4	2C	Examination	2	summer	JUDr. Ľubomír Zlocha, PhD. JUDr. Michal Hutta, PhD.
KMr OF/OOA21241/21	Suistainable Marketing	4	2C	Examination	2	summer	Ing. Katarína Chomová, PhD.
KMr OF/OOA21242/21	Suistainable Marketing (in English)	4	2C	Examination	2	summer	Ing. Mgr. Janka Kopaničová, PhD. Ing. Katarína Chomová, PhD.
KMr OF/OOA21239/21	Product Safety on Market		2C	Examination	2	summer	Ing. Renáta Ševčíková, PhD. doc. Dr. Ing. Malgorzata Agnieszka Jarossová
KMr OF/OOA21240/21	Event Marketing		2C	Examination	2	summer	Ing. Katarína Ožvoldová, PhD.

State exams

Compulsory courses

Blok - ZP a štátna skúška

	PP			Range	Ending	Years		Teachers
SS OF/I21MOM_044/22		State Exam	10		State examination	3
SS OF/OB21_ZP036/22		Final Thesis and its Defense	10		Defence of the final thesis	3

Compulsory elective courses

The following symbol may appear after the data on the scope of education:
d – Days in a semester
h – Hours in a week
s – Hours in a semester
t – Weeks in a semester
If none of these symbols are given, the “hours per week” range is assumed

PP – profile subject