Study Plan - Marketing and Trade Management

Study program: dMOMe_21 – Marketing and Trade Management

Faculty: Faculty of Commerce

Academic year: 2024/2025

Type of study: Single degree study

Form of study: part time

Languages of study: SK

Field of study: 8. – Economics and Management

Person responsible for the delivery, development and quality of the study programme:

prof. Ing. Eva Hanuláková, PhD. prof. Ing. Ferdinand Daňo, PhD. doc. Ing. Peter Drábik, PhD., MSc. prof. Ing. Naqibullah Daneshjo, PhD. doc. Ing. Eduard Baumöhl, PhD.

Description of course

Compulsory courses

Blok - dMOMe - 1. ročník

			Range	Ending	Years		Teachers
KMr OF/OOA21368e/21	Marketing Management II	10	16sP	Examination	1	winter	prof. Ing. Ferdinand Daňo, PhD. prof. Ing. Eva Hanuláková, PhD.
KMr OF/OOA21369e/21	Principles and Methods of Scientific Work	10	16sP	Examination	1	winter	doc. Ing. Eduard Baumöhl, PhD.
KMr OF/OOA21371e/21	Innovation Processes in Business and Marketing	10	16sP	Examination	1	summer	prof. Ing. Naqibullah Daneshjo, PhD.
KMr OF/OOA21370e/21	Strategic Retail Management	10	16sP	Examination	1	summer	doc. Ing. Peter Drábik, PhD., MSc.

Blok - dMOMe - 2. ročník

	PP			Range	Ending	Years		Teachers
KMr OF/OOA21372e/21		Management and Marketing Consulting	10	16sP	Examination	2	winter	prof. Ing. Ferdinand Daňo, PhD. prof. Ing. Eva Hanuláková, PhD.

Compulsory elective courses

Elective courses

Blok - dMOMe - 2. ročník

			Range	Ending	Years		Teachers
KMr OF/OOA21376e/21	Business Market Forecasting	10	16sP	Examination	2	winter	doc. Ing. Róbert Rehák, PhD. prof. Ing. Eva Hanuláková, PhD. doc. Ing. Milan Oreský, PhD.
KMr OF/OOA21374e/21	Empirical Marketing Research	10	16sP	Examination	2	winter	doc. Ing. Eduard Baumöhl, PhD.
KMr OF/OOA21373e/21	Geomarketing	10	16sP	Examination	2	winter	doc. Ing. Milan Oreský, PhD. doc. Ing. Róbert Rehák, PhD.
KMr OF/OOA21375e/21	Innovation and Project Management	10	16sP	Examination	2	winter	prof. Ing. Naqibullah Daneshjo, PhD.

Blok - Tvorivá činnosť v oblasti vedy

	PP			Range	Ending	Years		Teachers
VD OF/OO21009/21		Creative Activity in Science I	20		Course taken	2
VD OF/OO21010/21		Creative Activity in Science II	40		Course taken

State exams

Compulsory courses

Blok - Dizertačná skúška

	PP			Range	Ending	Years		Teachers
VD OF/OO21011/21		Project of Dissertation Thesis and Dissertation Examination	20		State examination	2

Blok - Obhajoba dizertačnej práce

	PP			Range	Ending	Years		Teachers
VD OF/OO21012/21		Dissertation Thesis and its Defence	40		Defence of the final thesis

Compulsory elective courses

The following symbol may appear after the data on the scope of education:
d – Days in a semester
h – Hours in a week
s – Hours in a semester
t – Weeks in a semester
If none of these symbols are given, the “hours per week” range is assumed

PP – profile subject