Study Plan - Marketing and Trade Management

Study program: dMOM_21 – Marketing and Trade Management

Faculty: Faculty of Commerce

Academic year: 2025/2026

Type of study: Single degree study

Form of study: full time

Languages of study: SK

Field of study: 8. – Economics and Management

Person responsible for the delivery, development and quality of the study programme:

prof. Ing. Eva Hanuláková, PhD. prof. Ing. Ferdinand Daňo, PhD. doc. Ing. Peter Drábik, PhD., MSc. prof. Ing. Naqibullah Daneshjo, PhD. doc. Ing. Eduard Baumöhl, PhD.

Description of course

Compulsory courses

Blok - dMOM - 1. ročník

			Range	Ending	Years		Teachers
KMr OF/OOA21369/21	Principles and Methods of Scientific Work	10	16sP	Examination	1	winter	doc. Ing. Eduard Baumöhl, PhD. prof. Ing. Naqibullah Daneshjo, PhD.
KMr OF/OOA25145/25	Marketing Management and Processes		16sP	Examination	1	winter	prof. Ing. Ferdinand Daňo, PhD. prof. Ing. Eva Hanuláková, PhD.
KMr OF/OOA25144/25	Innovation Processes in Marketing		16sP	Examination	1	summer	prof. Ing. Naqibullah Daneshjo, PhD. doc. Ing. Róbert Rehák, PhD.
KMr OF/OOA25146/25	Neurostrategy in Marketing Management		16sP	Examination	1	summer	doc. Ing. Peter Drábik, PhD., MSc. prof. Ing. Eva Hanuláková, PhD. Ing. Michael Šášky, PhD.

Blok - dMOM - 2. ročník

	PP			Range	Ending	Years		Teachers
KMr OF/OOA25147/25		Consulting and Interim Management		16sP	Examination	2	winter	prof. Ing. Eva Hanuláková, PhD. prof. Ing. Ferdinand Daňo, PhD.

Compulsory elective courses

Elective courses

Blok - dMOM - 2. ročník

			Range	Ending	Years		Teachers
KMr OF/OOA21374/21	Empirical Marketing Research	10	16sP	Examination	2	winter	doc. Ing. Eduard Baumöhl, PhD.
KMr OF/OOA21373/21	Geomarketing	10	16sP	Examination	2	winter	doc. Ing. Milan Oreský, PhD. doc. Ing. Róbert Rehák, PhD.
KMr OF/OOA21375/21	Innovation and Project Management	10	16sP	Examination	2	winter	prof. Ing. Naqibullah Daneshjo, PhD. doc. Ing. Róbert Rehák, PhD.
KMr OF/OOA25148/25	Strategic Marketing Communication		16sP	Examination	2	winter	doc. Ing. Martin Kuchta, PhD., MBA doc. Ing. Peter Drábik, PhD., MSc.

Blok - Tvorivá činnosť v oblasti vedy

	PP			Range	Ending	Years		Teachers
VD OF/OO21009/21		Creative Activity in Science I	20		Course taken	2
VD OF/OO21010/21		Creative Activity in Science II	40		Course taken

State exams

Compulsory courses

Blok - Dizertačná skúška

	PP			Range	Ending	Years		Teachers
VD OF/OO21011/21		Project of Dissertation Thesis and Dissertation Examination	20		State examination	2

Blok - Obhajoba dizertačnej práce

	PP			Range	Ending	Years		Teachers
VD OF/OO21012/21		Dissertation Thesis and its Defence	40		Defence of the final thesis

Compulsory elective courses

The following symbol may appear after the data on the scope of education:
d – Days in a semester
h – Hours in a week
s – Hours in a semester
t – Weeks in a semester
If none of these symbols are given, the “hours per week” range is assumed

PP – profile subject