Study Plan - Business and Marketing
Study program: bBM_22 – Business and Marketing
Faculty: Faculty of Commerce
Academic year: 2024/2025
Type of study: Single degree study
Form of study: full time
Languages of study: ENSK
Field of study: 8. – Economics and Management
Person responsible for the delivery, development and quality of the study programme:
Compulsory courses
Blok - Povinné predmety - 1. ročník
Blok - Povinné predmety - 1. ročník (v anglickom jazyku)
PP | Range | Ending | Years | Teachers | ||||
---|---|---|---|---|---|---|---|---|
KM OF/OOA21392/21 | Marketing (in English) | 8 | 2P + 2C | Examination | 1 | winter |
Blok - Povinné predmety - 1. CJ - 1. ročník
Blok - Povinné predmety - 2. CJ - 1. ročník
PP | Range | Ending | Years | Teachers | ||||
---|---|---|---|---|---|---|---|---|
KAJ FAJ/OJAJ215001/21 | Business English for Intermediate Students I. | 3 | 2C | Examination | 1 | summer | ||
KNJ FAJ/OJD215004/21 | Business German for Intermediate Students I. (9) | 3 | 2C | Examination | 1 | summer | ||
KRaSJ FAJ/OJE210905/21 | Business French for Intermediate Students I. | 3 | 2C | Examination | 1 | summer | ||
KRaSJ FAJ/OJE210903/21 | Business Russian for Intermediate Students I. | 3 | 2C | Examination | 1 | summer | ||
KRaSJ FAJ/OJE210904/21 | Business Spanish for Intermediate Students I. | 3 | 2C | Examination | 1 | summer | ||
KRaSJ FAJ/OJE210902/21 | Business Italian for Intermediate Students I. | 3 | 2C | Examination | 1 | summer |
Blok - Povinné predmety - TA - 1. ročník
Blok - Povinné predmety - 2. ročník
Blok - Povinné predmety - 2. ročník (v anglickom jazyku)
PP | Range | Ending | Years | Teachers | ||||
---|---|---|---|---|---|---|---|---|
KMr OF/OOA21291/21 | Distribution in Marketing (in English) | 7 | 2P + 2C | Examination | 2 | winter |
Blok - Povinné predmety - 1. CJ - 2. ročník
Blok - Povinné predmety - 2. CJ - 2. ročník
Blok - Podnikanie v praxi 1 - 2. ročník
PP | Range | Ending | Years | Teachers | ||||
---|---|---|---|---|---|---|---|---|
KMr OF/OOA21350/21 | Business in the Practice 1 - FOTO LAB | 4 | 2C | Examination | 2 | summer | ||
KMr OF/OOA21353/21 | Business in the Practice 1 - MOBILITY | 4 | 2C | Examination | 2 | summer | ||
KMr OF/OOA21354/21 | Business in the Practice 1 - NESTLÉ | 4 | 2C | Examination | 2 | summer | ||
KMr OF/OOA21356/21 | Business in the Practice 1 - RETAIL ACADEMY | 4 | 2C | Examination | 2 | summer | ||
KMr OF/OOA21433/23 | Business in the Practice 1 - BROKERIA | 4 | 2C | Examination | 2 | summer | ||
KMr OF/OOA21443/23 | Business in the Practice 1 - CREATIVE PRO | 4 | 2C | Examination | 2 | summer | ||
KMr OF/OOA21437/23 | Business in the Practice 1 - McCARTER | 4 | 2C | Examination | 2 | summer | ||
KMr OF/OOA21438/23 | Business in the Practice 1 - PROCTER & GAMBLE | 4 | 2C | Examination | 2 | summer | ||
KMr OF/OOA21442/23 | Business in the Practice 1 - TELEKOM | 4 | 2C | Examination | 2 | summer | ||
KMr OF/OOA21451/24 | Business in the Practice 1 – PLZEŇSKÝ PRAZDROJ | 4 | 2C | Examination | 2 | summer |
Blok - Povinné predmety - 3. ročník
Blok - Povinné predmety - 3. ročník (v anglickom jazyku)
PP | Range | Ending | Years | Teachers | ||||
---|---|---|---|---|---|---|---|---|
KMO OF/OOB21401/22 | International Business (in English) | 5 | 2P + 2C | Examination | 3 | winter |
Compulsory elective courses
Blok - Povinne voliteľný predmet 1 - 2. ročník
PP | Range | Ending | Years | Teachers | ||||
---|---|---|---|---|---|---|---|---|
KMr OF/OOA21311/21 | Digital Assitance in Business | 4 | 2C | Examination | 2 | summer | ||
KMO OF/OOB21174/21 | Intercultural Communication | 4 | 2C | Examination | 2 | summer | ||
KMr OF/OOA21312/21 | Consumer Psychology | 4 | 2C | Examination | 2 | summer | ||
KOP OF/OOE21070/21 | Consumer Law | 4 | 2C | Examination | 2 | summer | ||
KMr OF/OOA21310/21 | Product Testing and Evaluation | 4 | 2C | Examination | 2 | summer | ||
KMO OF/OOB21175/21 | International Economic Organizations | 4 | 2C | Examination | 2 | summer | ||
KMr OF/OOA21313/21 | Consumer Psychology (in English) | 4 | 2C | Examination | 2 | summer |
Blok - Povinne voliteľný predmet 2 - 3. ročník
PP | Range | Ending | Years | Teachers | ||||
---|---|---|---|---|---|---|---|---|
KMr OF/OOA21314/21 | Product Design | 4 | 2C | Examination | 3 | summer | ||
KMr OF/OOA21319/21 | Methods of Qualitative Research | 4 | 2C | Examination | 3 | summer | ||
KMr OF/OOA21317/21 | Mystery Shopping | 4 | 2C | Examination | 3 | summer | ||
KMr OF/OOA21321/21 | Market Segmentation | 4 | 2C | Examination | 3 | summer | ||
KMr OF/OOA21315/21 | Product Design (in English) | 4 | 2C | Examination | 3 | summer | ||
KMr OF/OOA21320/21 | Methods of Qualitative Research (in English) | 4 | 2C | Examination | 3 | summer | ||
KMr OF/OOA21316/21 | Personal Data Protection on the Internet | 4 | 2C | Examination | 3 | summer | ||
KMr OF/OOA21318/21 | Consumer Position on the European Union Market | 4 | 2C | Examination | 3 | summer |
Elective courses
Blok - Výberový predmet 1 - 1. ročník
PP | Range | Ending | Years | Teachers | ||||
---|---|---|---|---|---|---|---|---|
KMr OF/OOA21298/21 | Packaging and Labelling of Products | 3 | 2C | Examination | 1 | summer | ||
KMr OF/OOA21299/21 | Corporate Social Responsibility | 3 | 2C | Examination | 1 | summer | ||
KMr OF/OOA21296/21 | Retail Development Trends | 3 | 2C | Examination | 1 | summer | ||
KOP OF/OOE21069/21 | Financial and Tax Law | 3 | 2C | Examination | 1 | summer | ||
KMr OF/OOA21300/21 | Corporate Social Responsibility (in English) | 3 | 2C | Examination | 1 | summer | ||
KMr OF/OOA21297/21 | Retail Development Trends (in English) | 3 | 2C | Examination | 1 | summer |
Blok - Výberový predmet 2 - 2. ročník
PP | Range | Ending | Years | Teachers | ||||
---|---|---|---|---|---|---|---|---|
KMr OF/OOA21304/21 | Product Quality and Sustainability | 3 | 2C | Examination | 2 | summer | ||
KMr OF/OOA21279/21 | Marketing on Social Networks | 3 | 2C | Examination | 2 | summer | ||
KMr OF/OOA21301/21 | Sensory Marketing | 3 | 2C | Examination | 2 | summer | ||
KMr OF/OOA21302/21 | Transport in Logistics | 3 | 2C | Examination | 2 | summer | ||
KMr OF/OOA21303/21 | Transport in Logistics (in English) | 3 | 2C | Examination | 2 | summer |
Blok - Výberový predmet 3 - 3. ročník
PP | Range | Ending | Years | Teachers | ||||
---|---|---|---|---|---|---|---|---|
KMr OF/OOA21306/21 | Business Protocol | 4 | 2C | Examination | 3 | summer | ||
KMr OF/OOA21308/21 | Franchising | 4 | 2C | Examination | 3 | summer | ||
KMO OF/OOB21172/21 | International Business – Case Studies | 4 | 2C | Examination | 3 | summer | ||
KMr OF/OOA21307/21 | Applied Data Collection on the Internet | 4 | 2C | Examination | 3 | summer | ||
KMr OF/OOA21309/21 | Franchising (in English) | 4 | 2C | Examination | 3 | summer | ||
KMO OF/OOB21173/21 | International Business – Case Studies (in English) | 4 | 2C | Examination | 3 | summer |
State exams
Compulsory courses
Blok - Štátne skúšky
PP | Range | Ending | Years | Teachers | ||||
---|---|---|---|---|---|---|---|---|
SS OF/BŠ21BM_040/22 | State Exam | 10 | State examination | 3 |
|
|||
SS OF/OB21_ZP035/22 | Final Thesis and its Defense | 10 | Defence of the final thesis | 3 |
|
Compulsory elective courses
The following symbol may appear after the data on the scope of education:
d – Days in a semester
h – Hours in a week
s – Hours in a semester
t – Weeks in a semester
If none of these symbols are given, the “hours per week” range is assumed
PP – profile subject