Study Plan - Business and Marketing

Study program: bBM_22 – Business and Marketing
Faculty: Faculty of Commerce
Academic year: 2024/2025
Type of study: Single degree study
Form of study: full time
Languages of study: ENSK
Field of study: 8. – Economics and Management
Person responsible for the delivery, development and quality of the study programme:

Compulsory courses

Blok - Povinné predmety - 1. ročník

PP Range Ending Years Teachers
KMr OF/OOA21277/21   Marketing 8 2P + 2C Examination 1 winter
KOP OF/OOE21067/21   Commercial and Economic Law 5 4C Examination 1 winter
KET NHF/ONE21003/21   PRINCIPLES OF ECONOMICS 5 2P + 2C Examination 1 winter
KMr OF/OOA21287/21   Basics of Commerce 8 2P + 2C Examination 1 winter
KMr OF/OOA21278/21   Applied Informatics 6 4C Examination 1 summer
KM FPM/OMB21028/21   Management 6 2P + 2C Examination 1 summer
KMr OF/OOA21288/21 Product and Innovation 8 2P + 2C Examination 1 summer

Blok - Povinné predmety - 1. ročník (v anglickom jazyku)

PP Range Ending Years Teachers
KM OF/OOA21392/21   Marketing (in English) 8 2P + 2C Examination 1 winter

Blok - Povinné predmety - 1. CJ - 1. ročník

PP Range Ending Years Teachers
KAJ FAJ/OJA215290/21   Business English for Advanced Students I. 3 2C Examination 1 winter
KNJ FAJ/OJD215001/21   Business German for Advanced Students I. 3 2C Examination 1 winter
KRaSJ FAJ/OJE211205/21   Business French for Advanced Students I. 3 2C Examination 1 winter
KRaSJ FAJ/OJE211203/21   Business Russian for Advanced Students I. 3 2C Examination 1 winter
KRaSJ FAJ/OJE211201/21   Business Slovak for Advanced Students I. 3 2C Examination 1 winter
KRaSJ FAJ/OJE211204/21   Business Spanish for Advanced Students I. 3 2C Examination 1 winter
KRaSJ FAJ/OJE211202/21   Business Italian for Advanced Students I. 3 2C Examination 1 winter
KAJ FAJ/OJAJ213020/21   Business English for Advanced Students II. 3 2C Examination 1 summer
KNJ FAJ/OJD215002/21   Business German for Advanced Students II. (13) 3 2C Examination 1 summer
KRaSJ FAJ/OJE211305/21   Business French for Advanced Students II. 3 2C Examination 1 summer
KRaSJ FAJ/OJE211303/21   Business Russian for Advanced Students II. 3 2C Examination 1 summer
KRaSJ FAJ/OJE211301/21   Business Slovak for Advanced Students II. 3 2C Examination 1 summer
KRaSJ FAJ/OJE211304/21   Business Spanish for Advanced Students II. 3 2C Examination 1 summer
KRaSJ FAJ/OJE211302/21   Business Italian for Advanced Students II. 3 2C Examination 1 summer

Blok - Povinné predmety - 2. CJ - 1. ročník

PP Range Ending Years Teachers
KAJ FAJ/OJAJ215001/21   Business English for Intermediate Students I. 3 2C Examination 1 summer
KNJ FAJ/OJD215004/21   Business German for Intermediate Students I. (9) 3 2C Examination 1 summer
KRaSJ FAJ/OJE210905/21   Business French for Intermediate Students I. 3 2C Examination 1 summer
KRaSJ FAJ/OJE210903/21   Business Russian for Intermediate Students I. 3 2C Examination 1 summer
KRaSJ FAJ/OJE210904/21   Business Spanish for Intermediate Students I. 3 2C Examination 1 summer
KRaSJ FAJ/OJE210902/21   Business Italian for Intermediate Students I. 3 2C Examination 1 summer

Blok - Povinné predmety - TA - 1. ročník

PP Range Ending Years Teachers
CTVŠ EU/OTA150101Z/21   Sport 1 2C Credits 1 winter
CTVŠ EU/OTA150101L/21   Sport 1 2C Credits 1 summer

Blok - Povinné predmety - 2. ročník

PP Range Ending Years Teachers
KMr OF/OOA21289/21   Price in Marketing 5 2P + 2C Examination 2 winter
KMr OF/OOA21290/21 Distribution in Marketing 7 2P + 2C Examination 2 winter
KÚA FHI/OIE15010/21   Business Accounting 6 2P + 2C Examination 2 winter
KMr OF/OOA21292/21   Marketing Communication and Digital Media 8 4P + 4C Examination 2 summer
KMr OF/OOA21283/21   Marketing Research 8 2P + 2C Examination 2 summer
KMA FHI/OIC22100/24   Selected Chapters from Mathematics and Statistics 6 4C Examination 2 winter

Blok - Povinné predmety - 2. ročník (v anglickom jazyku)

PP Range Ending Years Teachers
KMr OF/OOA21291/21   Distribution in Marketing (in English) 7 2P + 2C Examination 2 winter

Blok - Povinné predmety - 1. CJ - 2. ročník

PP Range Ending Years Teachers
KAJ FAJ/OJA215150/21   Business English for Advanced Students III. 3 2C Examination 2 winter
KNJ FAJ/OJD215003/21   Business German for Advanced Students III. (14) 3 2C Examination 2 winter
KRaSJ FAJ/OJE211705/21   Business French for Advanced Students III. 3 2C Examination 2 winter
KRaSJ FAJ/OJE211703/21   Business Russian for Advanced Students III. 3 2C Examination 2 winter
KRaSJ FAJ/OJE211701/21   Business Slovak for Advanced Students III. 3 2C Examination 2 winter
KRaSJ FAJ/OJE211704/21   Business Spanish for Advanced Students III. 3 2C Examination 2 winter
KRaSJ FAJ/OJE211702/21   Business Italian for Advanced Students III. 3 2C Examination 2 winter

Blok - Povinné predmety - 2. CJ - 2. ročník

PP Range Ending Years Teachers
KAJ FAJ/OJA2015310/21   Business English for Intermediate Students II. 3 2C Examination 2 winter
KNJ FAJ/OJD215005/21   Business German for Intermediate Students II. (10) 3 2C Examination 2 winter
KRaSJ FAJ/OJE211005/21   Business French for Intermediate Students II. 3 2C Examination 2 winter
KRaSJ FAJ/OJE211003/21   Business Russian for Intermediate Students II. 3 2C Examination 2 winter
KRaSJ FAJ/OJE211004/21   Business Spanish for Intermediate Students II. 3 2C Examination 2 winter
KAJ FAJ/OJA211020/21   Business English for Intermediate Students III. 3 2C Examination 2 summer
KNJ FAJ/OJD215521/21   Business German for Intermediate Students III. (11) 3 2C Examination 2 summer
KRaSJ FAJ/OJE211105/21   Business French for Intermediate Students III. 3 2C Examination 2 summer
KRaSJ FAJ/OJE211103/21   Business Russian for Intermediate Students III. 3 2C Examination 2 summer
KRaSJ FAJ/OJE211104/21   Business Spanish for Intermediate Students III. 3 2C Examination 2 summer
KRaSJ FAJ/OJE211002/21   Business Italian for Intermediate Students II. 3 2C Examination 2 winter
KRaSJ FAJ/OJE211102/21   Business Italian for Intermediate Students III. 3 2C Examination 2 summer

Blok - Podnikanie v praxi 1 - 2. ročník

PP Range Ending Years Teachers
KMr OF/OOA21350/21   Business in the Practice 1 - FOTO LAB 4 2C Examination 2 summer
KMr OF/OOA21353/21   Business in the Practice 1 - MOBILITY 4 2C Examination 2 summer
KMr OF/OOA21354/21   Business in the Practice 1 - NESTLÉ 4 2C Examination 2 summer
KMr OF/OOA21356/21   Business in the Practice 1 - RETAIL ACADEMY 4 2C Examination 2 summer
KMr OF/OOA21433/23   Business in the Practice 1 - BROKERIA 4 2C Examination 2 summer
KMr OF/OOA21443/23   Business in the Practice 1 - CREATIVE PRO 4 2C Examination 2 summer
KMr OF/OOA21437/23   Business in the Practice 1 - McCARTER 4 2C Examination 2 summer
KMr OF/OOA21438/23   Business in the Practice 1 - PROCTER & GAMBLE 4 2C Examination 2 summer
KMr OF/OOA21442/23   Business in the Practice 1 - TELEKOM 4 2C Examination 2 summer
KMr OF/OOA21451/24   Business in the Practice 1 – PLZEŇSKÝ PRAZDROJ 4 2C Examination 2 summer

Blok - Povinné predmety - 3. ročník

PP Range Ending Years Teachers
KMr OF/OOA21293/21   Internal and Human Recource Marketing 5 2P + 2C Examination 3 winter
KMO OF/OOB21171/21   International Business 5 2P + 2C Examination 3 winter
KSaCR OF/OOC21149/21 Entrepreneurship in the Commerce 8 2P + 4C Examination 3 winter
KMr OF/OOA21294/21 Business Models and Strategies 5 2P + 2C Examination 3 winter
KMr OF/OOA21295/21   Consumer Behavior 5 2P + 2C Examination 3 winter
D OF/OOZ21001/21   Seminar for the Final Thesis 1 2 2C Credits 3 winter
D OF/OOZ21002/21   Seminar for the Final Thesis 2 2 2C Credits 3 summer

Blok - Povinné predmety - 3. ročník (v anglickom jazyku)

PP Range Ending Years Teachers
KMO OF/OOB21401/22   International Business (in English) 5 2P + 2C Examination 3 winter

Compulsory elective courses

Blok - Povinne voliteľný predmet 1 - 2. ročník

PP Range Ending Years Teachers
KMr OF/OOA21311/21   Digital Assitance in Business 4 2C Examination 2 summer
KMO OF/OOB21174/21   Intercultural Communication 4 2C Examination 2 summer
KMr OF/OOA21312/21   Consumer Psychology 4 2C Examination 2 summer
KOP OF/OOE21070/21   Consumer Law 4 2C Examination 2 summer
KMr OF/OOA21310/21   Product Testing and Evaluation 4 2C Examination 2 summer
KMO OF/OOB21175/21   International Economic Organizations 4 2C Examination 2 summer
KMr OF/OOA21313/21   Consumer Psychology (in English) 4 2C Examination 2 summer

Blok - Povinne voliteľný predmet 2 - 3. ročník

PP Range Ending Years Teachers
KMr OF/OOA21314/21   Product Design 4 2C Examination 3 summer
KMr OF/OOA21319/21   Methods of Qualitative Research 4 2C Examination 3 summer
KMr OF/OOA21317/21   Mystery Shopping 4 2C Examination 3 summer
KMr OF/OOA21321/21   Market Segmentation 4 2C Examination 3 summer
KMr OF/OOA21315/21   Product Design (in English) 4 2C Examination 3 summer
KMr OF/OOA21320/21   Methods of Qualitative Research (in English) 4 2C Examination 3 summer
KMr OF/OOA21316/21   Personal Data Protection on the Internet 4 2C Examination 3 summer
KMr OF/OOA21318/21   Consumer Position on the European Union Market 4 2C Examination 3 summer

Elective courses

Blok - Výberový predmet 1 - 1. ročník

PP Range Ending Years Teachers
KMr OF/OOA21298/21   Packaging and Labelling of Products 3 2C Examination 1 summer
KMr OF/OOA21299/21   Corporate Social Responsibility 3 2C Examination 1 summer
KMr OF/OOA21296/21   Retail Development Trends 3 2C Examination 1 summer
KOP OF/OOE21069/21   Financial and Tax Law 3 2C Examination 1 summer
KMr OF/OOA21300/21   Corporate Social Responsibility (in English) 3 2C Examination 1 summer
KMr OF/OOA21297/21   Retail Development Trends (in English) 3 2C Examination 1 summer

Blok - Výberový predmet 2 - 2. ročník

PP Range Ending Years Teachers
KMr OF/OOA21304/21   Product Quality and Sustainability 3 2C Examination 2 summer
KMr OF/OOA21279/21   Marketing on Social Networks 3 2C Examination 2 summer
KMr OF/OOA21301/21   Sensory Marketing 3 2C Examination 2 summer
KMr OF/OOA21302/21   Transport in Logistics 3 2C Examination 2 summer
KMr OF/OOA21303/21   Transport in Logistics (in English) 3 2C Examination 2 summer

Blok - Výberový predmet 3 - 3. ročník

PP Range Ending Years Teachers
KMr OF/OOA21306/21   Business Protocol 4 2C Examination 3 summer
KMr OF/OOA21308/21   Franchising 4 2C Examination 3 summer
KMO OF/OOB21172/21   International Business – Case Studies 4 2C Examination 3 summer
KMr OF/OOA21307/21   Applied Data Collection on the Internet 4 2C Examination 3 summer
KMr OF/OOA21309/21   Franchising (in English) 4 2C Examination 3 summer
KMO OF/OOB21173/21   International Business – Case Studies (in English) 4 2C Examination 3 summer

State exams

Compulsory courses

Blok - Štátne skúšky

PP Range Ending Years Teachers
SS OF/BŠ21BM_040/22   State Exam 10 State examination 3
SS OF/OB21_ZP035/22   Final Thesis and its Defense 10 Defence of the final thesis 3

Compulsory elective courses

The following symbol may appear after the data on the scope of education:
d – Days in a semester
h – Hours in a week
s – Hours in a semester
t – Weeks in a semester
If none of these symbols are given, the “hours per week” range is assumed

PP – profile subject