Study Plan - Business and Marketing
Study program: bBM_22 – Business and Marketing
Faculty: Faculty of Commerce
Academic year: 2025/2026
Type of study: Single degree study
Form of study: full time
Languages of study: SK
Field of study: 8. – Economics and Management
Person responsible for the delivery, development and quality of the study programme:
Compulsory courses
Blok - Povinné predmety - 1. ročník
Blok - Povinné predmety - 1. ročník (v anglickom jazyku)
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KM OF/OOA21392/21 | Marketing (in English) | 8 | 2P + 2C | Examination | 1 | winter |
Blok - Povinné predmety - 1. CJ - 1. ročník
Blok - Povinné predmety - 2. CJ - 1. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KAJ FAJ/OJAJ215001/21 | Business English for Intermediate Students I. | 3 | 2C | Examination | 1 | summer | ||
| KNJ FAJ/OJD215004/21 | Business German for Intermediate Students I. (9) | 3 | 2C | Examination | 1 | summer |
PhDr. Milena Helmová, PhD.
Ing. Mgr. Magdaléna Paté, PhD.
Mgr. Jana Kucharová, PhD.
PhDr. Lucia Šukolová, PhD.
Mgr. Jana Kucharová, PhD.
Mgr. Ing. Terézia Ondrušová, PhD.
Ing. Mgr. Magdaléna Paté, PhD.
Mgr. Filip Kalaš, PhD.
Mgr. Ingrid Kunovská, PhD.
Mgr. Ing. Terézia Ondrušová, PhD.
Mgr. Filip Kalaš, PhD.
Mgr. Jozef Štefčík, PhD.
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| KRaSJ FAJ/OJE210905/21 | Business French for Intermediate Students I. | 3 | 2C | Examination | 1 | summer | ||
| KRaSJ FAJ/OJE210903/21 | Business Russian for Intermediate Students I. | 3 | 2C | Examination | 1 | summer | ||
| KRaSJ FAJ/OJE210904/21 | Business Spanish for Intermediate Students I. | 3 | 2C | Examination | 1 | summer |
Blok - Povinné predmety - TA - 1. ročník
Blok - Povinné predmety - 2. ročník
Blok - Povinné predmety - 2. ročník (v anglickom jazyku)
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KMr OF/OOA21291/21 | Distribution in Marketing (in English) | 7 | 2P + 2C | Examination | 2 | winter |
Blok - Povinné predmety - 1. CJ - 2. ročník
Blok - Povinné predmety - 2. CJ - 2. ročník
Blok - Podnikanie v praxi 1 - 2. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KMr OF/OOA21350/21 | Entrepreneurship in the Practice 1 - FOTO LAB | 4 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21353/21 | Entrepreneurship in the Practice 1 - MOBILITY | 4 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21354/21 | Entrepreneurship in the Practice 1 - NESTLÉ | 4 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21356/21 | Entrepreneurship in the Practice 1 - RETAIL ACADEMY | 4 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21433/23 | Entrepreneurship in the Practice 1 - BROKERIA | 4 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21443/23 | Entrepreneurship in the Practice 1 - CREATIVE PRO | 4 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21444/23 | Business in the Practice 1 - ENERGETICS | 4 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21437/23 | Entrepreneurship in the Practice 1 - McCARTER | 4 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21438/23 | Entrepreneurship in the Practice 1 - PROCTER & GAMBLE | 4 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21451/24 | Entrepreneurship in the Practice 1 – PLZEŇSKÝ PRAZDROJ | 4 | 2C | Examination | 2 | summer |
Blok - Povinné predmety - 3. ročník
Blok - Povinné predmety - 3. ročník (v anglickom jazyku)
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KMO OF/OOB21401/22 | International Business (in English) | 5 | 2P + 2C | Examination | 3 | winter |
Compulsory elective courses
Blok - Povinne voliteľný predmet 1 - 2. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KMr OF/OOA21311/21 | Digital Assitance in Business | 4 | 2C | Examination | 2 | summer | ||
| KMO OF/OOB21174/21 | Intercultural Communication | 4 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21312/21 | Consumer Psychology | 4 | 2C | Examination | 2 | summer | ||
| KOP OF/OOE21070/21 | Consumer Law | 4 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21310/21 | Product Testing and Evaluation | 4 | 2C | Examination | 2 | summer | ||
| KMO OF/OOB21175/21 | International Economic Organizations | 4 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21313/21 | Consumer Psychology (in English) | 4 | 2C | Examination | 2 | summer |
Blok - Povinne voliteľný predmet 2 - 3. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KMr OF/OOA21314/21 | Product Design | 4 | 2C | Examination | 3 | summer | ||
| KMr OF/OOA21319/21 | Methods of Qualitative Research | 4 | 2C | Examination | 3 | summer | ||
| KMr OF/OOA21317/21 | Mystery Shopping | 4 | 2C | Examination | 3 | summer | ||
| KMr OF/OOA21321/21 | Market Segmentation | 4 | 2C | Examination | 3 | summer | ||
| KMr OF/OOA21315/21 | Product Design (in English) | 4 | 2C | Examination | 3 | summer | ||
| KMr OF/OOA21320/21 | Methods of Qualitative Research (in English) | 4 | 2C | Examination | 3 | summer | ||
| KMr OF/OOA21316/21 | Personal Data Protection on the Internet | 4 | 2C | Examination | 3 | summer | ||
| KMr OF/OOA21318/21 | Consumer Position on the European Union Market | 4 | 2C | Examination | 3 | summer |
Elective courses
Blok - Výberový predmet 1 - 1. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KMr OF/OOA21298/21 | Packaging and Labelling of Products | 3 | 2C | Examination | 1 | summer | ||
| KMr OF/OOA21299/21 | Corporate Social Responsibility | 3 | 2C | Examination | 1 | summer | ||
| KMr OF/OOA21296/21 | Retail Development Trends | 3 | 2C | Examination | 1 | summer | ||
| KOP OF/OOE21069/21 | Financial and Tax Law | 3 | 2C | Examination | 1 | summer | ||
| KMr OF/OOA21300/21 | Corporate Social Responsibility (in English) | 3 | 2C | Examination | 1 | summer | ||
| KMr OF/OOA21297/21 | Retail Development Trends (in English) | 3 | 2C | Examination | 1 | summer |
Blok - Výberový predmet 2 - 2. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KMr OF/OOA21304/21 | Product Quality and Sustainability | 3 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21279/21 | Marketing on Social Networks | 3 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21301/21 | Sensory Marketing | 3 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21302/21 | Transport in Logistics | 3 | 2C | Examination | 2 | summer | ||
| KMr OF/OOA21303/21 | Transport in Logistics (in English) | 3 | 2C | Examination | 2 | summer |
Blok - Výberový predmet 3 - 3. ročník
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| KMr OF/OOA21306/21 | Business Protocol | 4 | 2C | Examination | 3 | summer | ||
| KMr OF/OOA21308/21 | Franchising | 4 | 2C | Examination | 3 | summer | ||
| KMO OF/OOB21172/21 | International Business – Case Studies | 4 | 2C | Examination | 3 | summer | ||
| KMr OF/OOA21307/21 | Applied Data Collection on the Internet | 4 | 2C | Examination | 3 | summer | ||
| KMr OF/OOA21309/21 | Franchising (in English) | 4 | 2C | Examination | 3 | summer | ||
| KMO OF/OOB21173/21 | International Business – Case Studies (in English) | 4 | 2C | Examination | 3 | summer |
State exams
Compulsory courses
Blok - Štátne skúšky
| PP | Range | Ending | Years | Teachers | ||||
|---|---|---|---|---|---|---|---|---|
| SS OF/BŠ21BM_040/22 | State Exam | 10 | State examination | 3 |
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| SS OF/OB21_ZP035/22 | Final Thesis and its Defense | 10 | Defence of the final thesis |
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Compulsory elective courses
The following symbol may appear after the data on the scope of education:
d – Days in a semester
h – Hours in a week
s – Hours in a semester
t – Weeks in a semester
If none of these symbols are given, the “hours per week” range is assumed
PP – profile subject

