Ing. Peter Červenka, PhD.
Faculty: Faculty of Commerce
Department: Department of Marketing
Position: Assistant Professor
Scientific-pedagogical characteristics of the person
Second degree of higher education
Study field and programme: Machinery and equipment for construction, processing and agriculture, 2001, Faculty of Mechanical Engineering, Slovak University of Technology in Bratislava
Third degree of higher education
Study field and programme: 3.3.11 Sectoral and Cross-sectional Economies, Economics of Trade and Services, 2013, Faculty of Commerce. University of Economics in Bratislava
Current and previous employment
Assistant Professor
University of Economics in Bratislava - Faculty of Commerce
2021 -
Assistant Professor - Head of the Department of Strategies and Intelligent Systems in Marketing and Entrepreneurship, Department of Marketing
University of Economics in Bratislava - Faculty of Commerce
2020 - 2021
Assistant Professor - Head of Department
University of Economics in Bratislava - Faculty of Commerce
2018 - 2020
Assistant Professor
University of Economics in Bratislava - Faculty of Commerce
2002 - 2018
Development of pedagogical, professional, language, digital and other skills
Project Based Learning & Design Thinking Course
University of Economics in Bratislava - Faculty of Commerce
2018
Overview of activities within the teaching career at the university
Number of defended theses
Bakalárske (prvý stupeň): 54
Diplomové (druhý stupeň): 41
Overview of the research/artistic/other outputs
Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 2
Number of citations registered in the Web of Science or Scopus databases: 10
The most significant research/artistic/other outputs
AAB - NOVACKÁ, Ľudmila - ČERVENKA, Peter - DRÁBIK, Peter. Marketingová stratégia destinácie Bratislavský región - destinačný marketingový manažment a jeho aplikácia. 1. vydanie. Bratislava : Selale Education Business, 2018. 166 s. [5,5 AH]. ISBN 978-80-973123-0-5./AAB - NOVACKÁ, Ľudmila - ČERVENKA, Peter - DRÁBIK, Peter. Destination marketing strategy Bratislava region - destination marketing management and its application. 1st edition. Bratislava: Selale Education Business, 2018. 166 p. [5.5 AH]. ISBN 978-80-973123-0-5.
ACB - ŠKVARČEKOVÁ, Oľga - POLÁČEK, Marian - PÓLYA, Attila - MAGYARICSOVÁ, Monika - ČERVENKA, Peter - HASAN, Jamal. Informatika. Recenzenti: Štefan Žák, Ivan Hečko. 1. vydanie. Bratislava : Vydavateľstvo EKONÓM, 2018. [426 s.] [22,1 AH]. ISBN 978-80-225-4595-2./ACB - ŠKVARČEKOVÁ, Oľga - POLÁČEK, Marian - PÓLYA, Attila - MAGYARICSOVÁ, Monika - ČERVENKA, Peter - HASAN, Jamal. Informatics. Reviewers: Štefan Žák, Ivan Hečko. 1. vydanie. Bratislava : Publisher EKONÓM, 2018. [426 s.] [22,1 AH]. ISBN 978-80-225-4595-2.
ADM - MIKLOŠÍK, Andrej - HLAVATÝ, Ivan - ČERVENKA, Peter - DAŇO, Ferdinand. Google answer box keyword-related analysis a case study. - Registrovaný: Scopus. In European Journal of Science and Theology. - Iasi : Ecozone. ISSN 1842-8517, 2016, vol. 12, no. 5, pp. 185-194./ADM - MIKLOŠÍK, Andrej - HLAVATÝ, Ivan - ČERVENKA, Peter - DAŇO, Ferdinand. Google answer box keyword-related analysis a case study. - Registered: Scopus. In European Journal of Science and Theology. - Iasi : Ecozone. ISSN 1842-8517, 2016, vol. 12, no. 5, pp. 185-194.
ADM - ČERVENKA, Peter - HLAVATÝ, Ivan - MIKLOŠÍK, Andrej - LIPIANSKA, Júlia. Using cognitive systems in marketing analysis. - Registered: Scopus. In Economic annals-XXI. - Kiev : Institute of Society Transformation, 2016. ISSN 1728-6239, 2016, vol. 160, no. 7-8, pp. 56-61 online./ADM - ČERVENKA, Peter - HLAVATÝ, Ivan - MIKLOŠÍK, Andrej - LIPIANSKA, Júlia. Using cognitive systems in marketing analysis. - Registrovaný: Scopus. In Economic annals-XXI. - Kiev : Institute of Society Transformation, 2016. ISSN 1728-6239, 2016, vol. 160, no. 7-8, pp. 56-61 online.
AED - ČERVENKA, Peter. Systém reklamy v prehliadači Brave. In Nové technológie a postupy vo vzdelávaní, podnikaní a obchode 2020 : zborník vedeckých statí. - Bratislava : Vydavateľstvo EKONÓM, 2020. ISBN 978-80-225-4726-0, s. 5-9 online./AED - ČERVENKA, Peter. Brave browser advertising system. In New technologies and practices in education, business and trade 2020: a collection of scientific articles. - Bratislava: Publisher EKONÓM, 2020. ISBN 978-80-225-4726-0, s. 5-9 online.
The most significant research/artistic/other outputs over the last six years
AED - ČERVENKA, Peter. Systém reklamy v prehliadači Brave. In Nové technológie a postupy vo vzdelávaní, podnikaní a obchode 2020 : zborník vedeckých statí. - Bratislava : Vydavateľstvo EKONÓM, 2020. ISBN 978-80-225-4726-0, s. 5-9 online./AED - ČERVENKA, Peter. Brave browser advertising system. In New technologies and practices in education, business and trade 2020: a collection of scientific articles. - Bratislava: Publisher EKONÓM, 2020. ISBN 978-80-225-4726-0, s. 5-9 online.
AED - ČERVENKA, Peter. Systém reklamy v prehliadači Brave. In Nové technológie a postupy vo vzdelávaní, podnikaní a obchode 2020 : zborník vedeckých statí. - Bratislava : Vydavateľstvo EKONÓM, 2020. ISBN 978-80-225-4726-0, s. 5-9 online./237 / 5 000 Výsledky prekladov AED - ČERVENKA, Peter. Brave browser advertising system. In New technologies and practices in education, business and trade 2020: a collection of scientific articles. - Bratislava: Publisher EKONÓM, 2020. ISBN 978-80-225-4726-0, s. 5-9 online.
The most significant citations corresponding to the research/artistic/other outputs
VEGA č. 1/0398/22 - Stav a perspektívy vývoja trhu zdravých, šetrných k životnému prostrediu a uhlíkovo neutrálnych produktov na Slovensku a v Európskej únii/VEGA no. 1/0398/22 - The current status and perspectives of the development of the market of healthy, environmentally friendly and carbon-neutral products in Slovakia and the European Union.
KEGA č.034EU-4/2020 - Obsahové a technické inovatívne prístupy k výučbe regionálneho cestovného ruchu. 2020-2022./KEGA No.034EU-4/2020 - Content and technical innovative approaches to teaching regional tourism. 2020-2022.
VEGA č. 1/0543/18 - Význam dizajnu produktov pri spotrebiteľskom rozhodovaní a perspektívy zvyšovania vplyvu dizajnu na tvorbu konkurenčného postavenia firiem pôsobiacich v Slovenskej republike. 2018-2021./VEGA no. 1/0543/18 - The importance of product design in consumer decision-making and the prospects of increasing the impact of design on the creation of a competitive position of companies operating in the Slovak Republic. 2018-2021.
Participation in conducting (leading) the most important research projects or art projects over the last six years
VEGA č. 1/0398/22 - Stav a perspektívy vývoja trhu zdravých, šetrných k životnému prostrediu a uhlíkovo neutrálnych produktov na Slovensku a v Európskej únii/VEGA no. 1/0398/22 - The current status and perspectives of the development of the market of healthy, environmentally friendly and carbon-neutral products in Slovakia and the European Union.
KEGA č.034EU-4/2020 - Obsahové a technické inovatívne prístupy k výučbe regionálneho cestovného ruchu. 2020-2022./KEGA No.034EU-4/2020 - Content and technical innovative approaches to teaching regional tourism. 2020-2022.
VEGA č. 1/0543/18 - Význam dizajnu produktov pri spotrebiteľskom rozhodovaní a perspektívy zvyšovania vplyvu dizajnu na tvorbu konkurenčného postavenia firiem pôsobiacich v Slovenskej republike. 2018-2021./VEGA no. 1/0543/18 - The importance of product design in consumer decision-making and the prospects of increasing the impact of design on the creation of a competitive position of companies operating in the Slovak Republic. 2018-2021.
Overview of organizational experience related to higher education and research/artistic/other activities
Member of the Editorial Board
Editorial Board of the Studia commercialia Bratislavensia journal
2017 -