doc. Ing. Nora Grisáková, PhD.

Faculty: Faculty of Business Management

Department: Department of Business Economy

Position: Assosiate Professor

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ORCID iD

Current and previous employment

Expert advisor
Ministry of Interior of the SR
2003

Retail Credit Analyst
VUB Bank
2004

Internal PhD. Student
UE in Bratislava, Faculty of Economic Informatics
2004 - 2007

Assistant Professor
UE in Bratislava, Faculty of Business Management
2007-2015

Associate Professor
UE in Bratislava, Faculty of Business Management
2015 - ...

Vice-Dean for Development and Quality
UE in Bratislava, Faculty of Business Management
2023 - ...

Development of pedagogical, professional, language, digital and other skills

Pedagogical Minimum
University of Economics in Bratislava
2009

Teaching Skills Development to Improve Student Learning at University of Economics in Bratislava
Staff and Educational Development Association
2023

Number of defended theses

Bakalárske (prvý stupeň): 23

Diplomové (druhý stupeň): 65

Dizertačné (tretí stupeň): 2

Overview of the research/artistic/other outputs

Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 15

Number of citations registered in the Web of Science or Scopus databases: 39

Number of invited lectures at the international, national level: 2

The most significant research/artistic/other outputs

ADD The Effect of the formula apportionment of the common consolidated corporate tax base on tax revenue in the Slovak Republic (2013). Ekonomický časopis 61, č. 5, s. 453-467

AED Modely šírenia nového produktu (2011). Aktuálne pohľady na konkurencieschopnosť a podnikanie, s. 140-146

AAA Equilibrium and Stability in Markets with Differentiated Production, České Budějovice : Vysoká škola evropských a regionálních studií, 2022

AAA Faktory difúzie produktovej inovácie. Praha : Wolters Kluwer ČR, 2019.

Cournot's Oligopoly Equilibrium under Different Expectations and Differentiated Production / Nora Grisáková, Peter Štetka. - VEGA 1/0646/20. In: Games [elektronický zdroj] : [Journal of Strategic Interaction, Game Theory and Decision-Making]. - Basel : MDPI. - ISSN 2073-4336. - Vol. 13, no. 6 (2022), pp. 1-17. (2022: 0.9 - IF, 0.295 - SJR)

Vladimír Hojdik, Peter Štetka, Nora Grisáková and Daniela Rybárová (2024). Deciphering the temporal dynamics of consumer decisions: the interplay of cognitive load and response correctness. Innovative Marketing , 20(3), 237-248. doi:10.21511/im.20(3).2024.19

The most significant research/artistic/other outputs over the last six years

AED Modely šírenia nového produktu (2011). Aktuálne pohľady na konkurencieschopnosť a podnikanie, s. 140-146

AAA Vizuálne podnety a responzívne správanie spotrebiteľov. Praha : Wolters Kluwer ČR, 2019

AAA Faktory difúzie produktovej inovácie. Praha : Wolters Kluwer ČR, 2019.

AFD Application of Optimal Control Theory on Optimal Advertising Expenditure in Monopoly. In Current Problems of the Corporate Sector 2020. Paris : Édition Diffusion Presse Sciences, 2020.

AAA Equilibrium and Stability in Markets with Differentiated Production, České Budějovice : Vysoká škola evropských a regionálních studií, 2022

Vladimír Hojdik, Peter Štetka, Nora Grisáková and Daniela Rybárová (2024). Deciphering the temporal dynamics of consumer decisions: the interplay of cognitive load and response correctness. Innovative Marketing , 20(3), 237-248. doi:10.21511/im.20(3).2024.19

The most significant citations corresponding to the research/artistic/other outputs

Difúzia a dôsledky zelených inovácií na trhoch nedokonalej konkurencie - vedúci riešiteľ/ Diffusion and consequences of green innovations in imperfect competition markets - principal investigator

Cenové stratégie v prostredí pôsobenia efiktívnych regulačných mechanizmov na nadnárodných trhoch sieťových odvetví slovenskej ekonomiky - riešiteľ/ Pricing strategies in the environment of an effective regulated mechanism in the network industries markets of the Slovak economy - project investigator

Výskum kongnitívno-behaviorálnych determinantov difúzie produtktových inovácií na trhoch EÚ - riešiteľ / Research of cognitive and behavioral determinants of products innovation diffusion across European markets - project investigator

Optimalizačné modely a metódy ako nástroje efektívnej regulácie v modernej teórii organizácie sieťových odvetv - riešiteľ / Optimization models and methods as tools of effective regulation in the modern theory of network industries organization - project investigator

Teória regulácie monopolov na nadnárodných trhoch dominantných subjektov sieťových odvetví v prostredí s vysokým stupňom koncentrácie - riešiteľ / Theoretical aspects of network industries in the conditions of the globalization development of the economy - project investigator

Participation in conducting (leading) the most important research projects or art projects over the last six years

Difúzia a dôsledky zelených inovácií na trhoch nedokonalej konkurencie - vedúci riešiteľ/ Diffusion and consequences of green innovations in imperfect competition markets - principal investigator

Cenové stratégie v prostredí pôsobenia efiktívnych regulačných mechanizmov na nadnárodných trhoch sieťových odvetví slovenskej ekonomiky - riešiteľ/ Pricing strategies in the environment of an effective regulated mechanism in the network industries markets of the Slovak economy - project investigator

Výskum kongnitívno-behaviorálnych determinantov difúzie produtktových inovácií na trhoch EÚ - riešiteľ / Research of cognitive and behavioral determinants of products innovation diffusion across European markets - project investigator

Optimalizačné modely a metódy ako nástroje efektívnej regulácie v modernej teórii organizácie sieťových odvetv - riešiteľ / Optimization models and methods as tools of effective regulation in the modern theory of network industries organization - project investigator

Teória regulácie monopolov na nadnárodných trhoch dominantných subjektov sieťových odvetví v prostredí s vysokým stupňom koncentrácie - riešiteľ / Theoretical aspects of network industries in the conditions of the globalization development of the economy - project investigator

Overview of organizational experience related to higher education and research/artistic/other activities

member
Slovak Society for Operational Research
2007 - lasts

member
The scientific Committee of the Faculty of Business Management of the UE in Bratislava
2021 - lasts

member of the organizing committee of the international scientific conference
UE in Bratislava, Faculty of Business Management, Department of Business Economy
2017 - 2021

member of the team representing the Faculty at the European Researchers' Night
Ministry of Education, Science, Research and Sport of the SR
september 2014 - 2019, 2022

member
Slovac Economic Association
2022 - lasts

Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

Univerza v Mariboru, Slomškov trg, Center 15, 2000 Maribor, Slovenia
2.7. - 5.7.2013,
Summer school teaching - Public-Private Partnership: working for change and cooperation
Univerza v Mariboru, Slomškov trg, Center 15, 2000 Maribor, Slovenia
30.6. - 4.7.2014,
Summer school teaching - Public-Private Partnership: working for change and cooperation
Univerza v Mariboru, Slomškov trg, Center 15, 2000 Maribor, Slovenia
27.6. - 1.7. 2016,
Summer school teaching - Big data EU Business Implications
Univerza v Mariboru, Slomškov trg, Center 15, 2000 Maribor, Slovenia
26.6. - 30.6.2017,
Summer school teaching - Big data EU Business Implications
Univerza v Mariboru, Slomškov trg, Center 15, 2000 Maribor, Slovenia
28.6.-1.7.2018,
Summer school teaching - Big data EU Business Implications