Author: doc. Ing. Nora Grisáková, PhD.

doc. Ing. Nora Grisáková, PhD.

Faculty: Faculty of Business Management

Department: Department of Business Economy

Position: Assosiate Professor

Scientific-pedagogical characteristics of the person

Second degree of higher education

Study field and programme: Quantitative metohods in economics, Econometrics nad Operation research, 2003, Bratislava University of Economics and Business, Faculty of Economic Informatics

Third degree of higher education

Study field and programme: Quantitative methods in economics, 2007, Bratislava University of Economics and Business, Faculty of Economic Informatics

Associate professor

Study field and programme: Business Economics and Management, 2015, Bratislava University of Economics and Business, Faculty of Business Management

Current and previous employment

Expert advisor
Ministry of Interior of the SR
2003

Retail Credit Analyst
VUB Bank
2004

Internal PhD. Student
Bratislava University of Economics and Business, Faculty of Economic Informatics
2004 - 2007

Assistant Professor
Bratislava University of Economics and Business, Faculty of Business Management
2007-2015

Associate Professor
Bratislava University of Economics and Business, Faculty of Business Management
2015 - ...

Vice-Dean for Development and Quality
Bratislava University of Economics and Business, Faculty of Business Management
2023 - ...

Development of pedagogical, professional, language, digital and other skills

Pedagogical Minimum
University of Economics in Bratislava
2009

Teaching Skills Development to Improve Student Learning at University of Economics in Bratislava
Staff and Educational Development Association
2023

Overview of activities within the teaching career at the university

Number of defended theses

Bachelor's (first degree): 23

Diploma (second degree): 65

Dissertation (third degree): 2

Overview of the research/artistic/other outputs

Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 15

Number of citations registered in the Web of Science or Scopus databases: 39

Number of invited lectures at the international, national level: 2

The most significant research/artistic/other outputs

ADD The Effect of the formula apportionment of the common consolidated corporate tax base on tax revenue in the Slovak Republic (2013). Ekonomický časopis 61, č. 5, s. 453-467

Vladimír Hojdik, Peter Štetka, Nora Grisáková and Daniela Rybárová (2024). Deciphering the temporal dynamics of consumer decisions: the interplay of cognitive load and response correctness. Innovative Marketing , 20(3), 237-248. doi:10.21511/im.20(3).2024.19

AAA Equilibrium and Stability in Markets with Differentiated Production, České Budějovice : Vysoká škola evropských a regionálních studií, 2022

AAA Faktory difúzie produktovej inovácie. Praha : Wolters Kluwer ČR, 2019.

Cournot's Oligopoly Equilibrium under Different Expectations and Differentiated Production / Nora Grisáková, Peter Štetka. - VEGA 1/0646/20. In: Games [elektronický zdroj] : [Journal of Strategic Interaction, Game Theory and Decision-Making]. - Basel : MDPI. - ISSN 2073-4336. - Vol. 13, no. 6 (2022), pp. 1-17. (2022: 0.9 - IF, 0.295 - SJR)

The most significant research/artistic/other outputs over the last six years

AED Modely šírenia nového produktu (2011). Aktuálne pohľady na konkurencieschopnosť a podnikanie, s. 140-146

AAA Faktory difúzie produktovej inovácie. Praha : Wolters Kluwer ČR, 2019.

AFD Application of Optimal Control Theory on Optimal Advertising Expenditure in Monopoly. In Current Problems of the Corporate Sector 2020. Paris : Édition Diffusion Presse Sciences, 2020.

AAA Equilibrium and Stability in Markets with Differentiated Production, České Budějovice : Vysoká škola evropských a regionálních studií, 2022

The most significant citations corresponding to the research/artistic/other outputs

Difúzia a dôsledky zelených inovácií na trhoch nedokonalej konkurencie - vedúci riešiteľ/ Diffusion and consequences of green innovations in imperfect competition markets - principal investigator

Aspekty budovania ambientného ekosystému podniku - riešiteľ/Aspects of building a business's ambient ecosystem - investigator

Cirkulárna ekonomika v kontexte spoločenských požiadaviek a obmedzení trhu - riešiteľ /Circular economy in the context of societal demands and market constraints - project investigator

Empirical Examination of Artificial Intelligence Adoption and its Consequential Impact on Enterprise Performance, Market Dynamics, and Policy Formulation in the Slovak Economy, EU NextGenerationEU through the Recovery and Resilience Plan for Slovakia under the project No. 09I05-03-V02-00003/2025/VA (AI-impactSK) - principal investigator

Synergický rámec pre návrh modulárneho modelu v strategickom rozhodovaní podnikov s využitím strojového a hlbokého učenia - vedúci riešiteľ/ Synergistic framework for designing modular models in corporate strategic decision-making using machine and deep learning - principal investigator

Participation in conducting (leading) the most important research projects or art projects over the last six years

Aspekty budovania ambientného ekosystému podniku - riešiteľ/Aspects of building a business's ambient ecosystem - investigator

Cirkulárna ekonomika v kontexte spoločenských požiadaviek a obmedzení trhu - riešiteľ /Circular economy in the context of societal demands and market constraints - project investigator

Overview of organizational experience related to higher education and research/artistic/other activities

member
Slovak Society for Operational Research
2007 - lasts

member
The scientific Committee of the Faculty of Business Management of the UE in Bratislava
2021 - lasts

member of the organizing committee of the international scientific conference
UE in Bratislava, Faculty of Business Management, Department of Business Economy
2017 - 2021

member of the team representing the Faculty at the European Researchers' Night
Ministry of Education, Science, Research and Sport of the SR
september 2014 - 2019, 2022

member
Slovac Economic Association
2022 - lasts

Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

Univerza v Mariboru, Slomškov trg, Center 15, 2000 Maribor, Slovenia
2.7. - 5.7.2013,
Summer school teaching - Public-Private Partnership: working for change and cooperation
Univerza v Mariboru, Slomškov trg, Center 15, 2000 Maribor, Slovenia
30.6. - 4.7.2014,
Summer school teaching - Public-Private Partnership: working for change and cooperation
Univerza v Mariboru, Slomškov trg, Center 15, 2000 Maribor, Slovenia
27.6. - 1.7. 2016,
Summer school teaching - Big data EU Business Implications
Univerza v Mariboru, Slomškov trg, Center 15, 2000 Maribor, Slovenia
26.6. - 30.6.2017,
Summer school teaching - Big data EU Business Implications
Univerza v Mariboru, Slomškov trg, Center 15, 2000 Maribor, Slovenia
28.6.-1.7.2018,
Summer school teaching - Big data EU Business Implications
Univerza v Mariboru, Slomškov trg, Center 15, 2000 Maribor, Slovenia
15.5.-19.5.2023,
Erasmus+
University of National and World Economy, Student District, No.19 December 8th st., Sofia, Bulgaria
31.3.-4.4.2025,
Erasmus+