doc. Ing. Milan Oreský, PhD.

Faculty: Faculty of Commerce

Department: Department of Marketing

Position: assoc. prof.

Hyperlink

Current and previous employment

teacher
Ekonomická univerzita v Bratislave, Obchodná fakulta/University of Economics in Bratislava, Faculty of Commerce
1999 a trvá/1999 onwards

riaditeľ pre marketing a predaj v SR/sales and marketing director for Slovakia
Polimeri Europa Distribution, Branch Office Bratislava
2000 - 2005

Výkonný riaditeľ/CEO - Chief Executive Officer
Chemapol Slovakia a. s., Bratislava
1993 - 1999

Manažér predaja/Sales manager
Chemapol (U. K.) Ltd., Royal Leamington Spa, U. K.
1991 - 1993

Vedúci odboru zásobovania/Purchasing manager
Slovnaft, a. s., Bratislava
1980 - 1991

Development of pedagogical, professional, language, digital and other skills

EBCL - European Business Compentence Licence
Kuratorium Wirtschatftskompetenz fur Europe e. V., Austria
2008

Pedagogické vzdelávanie/Pedagogical education
Ekonomická univerzita v Bratislave
2004

Number of defended theses

Bakalárske (prvý stupeň): 12

Diplomové (druhý stupeň): 72

Dizertačné (tretí stupeň): 3

Overview of the research/artistic/other outputs

Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 2

Number of citations registered in the Web of Science or Scopus databases: 13

Number of invited lectures at the international, national level: 9

The most significant research/artistic/other outputs

HANULÁKOVÁ, Eva - ORESKÝ, Milan. Circular Economy. Reviewers: Stanisław Gedek, Vojtech Dirner, Ferdinand

Daňo. 1st Edition. Lüdenscheid : RAM-Verlag, 2021. 168 s. [8,4 AH]. VEGA 1/0587/19. ISBN 978-3-96595-012-2.

HANULÁKOVÁ, Eva - DRÁBIK, Peter - ORESKÝ, Milan - ŽÁK, Štefan. Marketing : nástroje, stratégie, ľudia a

trendy. Recenzovali: Ferdinand Daňo, Ivan Nový. 1. vydanie. Bratislava : Wolters Kluwer SR, 2021. 363 s.

ISBN 978-80-571-0438-4.

ORESKÝ, Milan. Customer Predictive Analytics in Marketing Using Artificial Intelligence / Milan Oreský. VEGA

1/0354/22. In: Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing

Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22 /

Proceedings of the Scientific were Completed by: Eva Hanuláková ; Reviewers: Anna Cierniak-Emerych, Miroslav

Karlíček, Zoltán Goldenberg, Aneta Vančová. Bratislava : Publishing House EKONOM, 2024. ISBN 978-80-225-

5183-0. Pp. 74-89.

ORESKÝ, Milan. Biznis marketing; 1. vydanie. Bratislava : GRADA, 2023. - 269 s. ISBN 978-80-8090-682-5.

ORESKÝ, Milan. Customer value creation and customer profitability modelling. Registrovaný: Web of Science. In

Application of knowledge in the process of business dynamization in Central Europe. International scientific conference.

Application of knowledge in process of business dynamization in Central Europe : the proceedings of the 5th

international scientific conference on trade, international business and tourism : 16. - 17. october 2014, Mojmírovce,

Slovak Republic. Bratislava : EKONÓM publishing, 2014. ISBN 978-80-225-3994-4, pp. 382-393.

The most significant research/artistic/other outputs over the last six years

HANULÁKOVÁ, Eva - ORESKÝ, Milan. Circular Economy. Reviewers: Stanisław Gedek, Vojtech Dirner, Ferdinand

Daňo. 1st Edition. Lüdenscheid : RAM-Verlag, 2021. 168 s. VEGA 1/0587/19. ISBN 978-3-96595-012-2.

ORESKÝ, Milan - REHÁK, Róbert. Finančné a cenové rozhodovanie v obchode. recenzenti: Darina Saxunová,

Miroslav Karlíček. - 1. vydanie. Bratislava : Wolters Kluwer SR, 2023. s 190. ISBN 978-80-571-0575-6.

HANULÁKOVÁ, Eva - DRÁBIK, Peter - ORESKÝ, Milan - ŽÁK, Štefan. Marketing : nástroje, stratégie, ľudia a

trendy. Recenzovali: Ferdinand Daňo, Ivan Nový. 1. vydanie. Bratislava : Wolters Kluwer SR, 2021. 363 s. [18,2 AH].

ISBN 978-80-571-0438-4.

ORESKÝ, Milan. Artificial Intelligence Usage in Marketing Today and in the Future. VEGA 1/0354/22. In: Consumer

Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on

Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22 / Proceedings of the Scientific

Were Completed by: Peter Červenka ; Reviewers: Anna Cierniak-Emerych, Aneta Vančová. Bratislava :

Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5096-3. Pp. 74-96.

ORESKÝ, Milan. The Adoption of the Circular Economy Principles in Manufacturing Supply Chains. In Central and

Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe

in the Changing Business Environment : Proceedings from 20th International Joint Conference, October 26 - 27, 2020,

Prague, Czech Republic and Bratislava, Slovakia. Praha : Oeconomica Publishing House, University of Economics,

Prague, 2020. ISBN 978-80-245-2395-8. ISSN 2453-6113, pp. 197-206 online. VEGA 1/0587/19.

The most significant citations corresponding to the research/artistic/other outputs

Co-investigator of the research project VEGA 1/0354/22 Consumer Neuroscience – an innovative approach to optimising sustainable business and marketing performance based on modern intelligent systems. Duration: 2022 - 2025.

Research team leader. Possibilities and perspectives of using marketing in the transition period to a circular economy in Slovakia as a new business model Project VEGA, grant number: 1/0587/19. Duration: 2019 - 2021.

Researcher. OP R&D entitled: University Science Park for Biomedicine Bratislava (ITMS 26240220087) Call code OPVaV-2013/4.2/09-BA. The project is co-financed from EU funds. Duration of the project: 8/2013 – 07/2015.

Researcher of the research project VEGA 1/0418/11, Sustainable development, sustainable consumption. Responsible investigator: Ing. Dana Vokounová, PhD. Project duration 1. 1. 2011 – 31. 12. 2013

Participation in conducting (leading) the most important research projects or art projects over the last six years

Co-investigator of the research project VEGA 1/0354/22 Consumer Neuroscience – an innovative approach to optimising sustainable business and marketing performance based on modern intelligent systems. Duration: 2022 - 2025.

Research team leader. Possibilities and perspectives of using marketing in the transition period to a circular economy in Slovakia as a new business model Project VEGA, grant number: 1/0587/19. Duration: 2019 - 2021.

Researcher. OP R&D entitled: University Science Park for Biomedicine Bratislava (ITMS 26240220087) Call code OPVaV-2013/4.2/09-BA. The project is co-financed from EU funds. Duration of the project: 8/2013 – 07/2015.

Researcher of the research project VEGA 1/0418/11, Sustainable development, sustainable consumption. Responsible investigator: Ing. Dana Vokounová, PhD. Project duration 1. 1. 2011 – 31. 12. 2013

Overview of organizational experience related to higher education and research/artistic/other activities

Member of the Accreditation Commission working group/člen pracovnej skupiny Akreditačnej komisie/
Akreditačná komisia pri Ministerstve školstva, vedy a športu SR/Accreditation Commission at the Ministry of Education, Science and Sports of the Slovak Republic
2012 - 2017

Deputy Head of the Marketing Department/zástupca vedúcej Katedry marketingu
Obchodná fakulta, Ekonomická univerzita v Bratislave/Faculty of Commerce, University of Economics in Bratislava
2019 ongoing/2019 - trvá

Chairman of the Academic Senate of the Faculty of Business/predseda Akademického senátu Obchodnej fakulty
Faculty of Commerce, University of Economics in Bratislava/Obchodná fakulta Ekonomickej univerzity v Bratislave
2019 - 2023

Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

University of Mauritius, Mauritius
November 2019/November 2019 - 5 days lecturing,
Erasmus Plus K-107
University of Coimbra, Coimbra, Portugal
june 2018, May 2019, May 2022, May 2023, May 2024 - every time 5 days lecturing,
Erasmus Plus
UDG Podgorica, Podgorica, Republika Čierna Hora/Montenegro
Jún 2017/june 2017 - 14 days - visiting professor,
Erasmus Plus K-107
Elbasan University, Elbasan, Albánsko/Albania
Október 2016/October 2016 - 5 days lecturing,
Erasmus Plus K-107
Catholic University Lille, Lille, Francúzsko/France
September 2013, január 2014, marec 2016/September 2013, January 2014, March 2016 - 5 days lecturing,
Erasmus
Universität Hamburg, Hamburg, Nemecko/Germany
Jún 2010, jún 2011, jún 2012/June 2010, June 2011, June 2012 - 3 x 25 day, visiting professor,
Schnabel Family Foundation