Ing. Michael Šášky, PhD.
Faculty: Faculty of Commerce
Department: Department of Marketing
Position: Assistant Professor
Scientific-pedagogical characteristics of the person
Second degree of higher education
Study field and programme: Marketing and Trade Management, 2021, The Bratislava University of Economics and Business, Faculty of Commerce,
Third degree of higher education
Study field and programme: Marketing and Trade Management, 2024, The Bratislava University of Economics and Business, Faculty of Commerce,
Current and previous employment
Assistant Professor
The Bratislava University of Economics and Business, Faculty of Commerce, Department of Marketing
full-time
Development of pedagogical, professional, language, digital and other skills
Spanish Language Course A1–B1
Skola la latina
2025
English Language for Teachers, This course is appropriate for participants who seek to develop Basic to Intermediate English language skills (especially speaking fluency, vocabulary and pronunciation), or for English teachers who want to learn different techniques for their classroom.
Learning together
2025
Internship at the Marketing Department
Czech News Center (CNC)
2024
NeuroBusiness Conference Dubrovník
Address University of Dubrovnik
2025
Neuromarketing World Forum, Los Angeles
NMSBA
2024
Overview of activities within the teaching career at the university
Number of defended theses
Bakalárske (prvý stupeň): 16
Overview of the research/artistic/other outputs
The most significant research/artistic/other outputs
AAA Scientific Monographs Published by Foreign Publishers
HANULÁKOVÁ, Eva [34%, 3.4 AH] – HULA, Róbert [33%, 3.4 AH] – ŠÁŠKY, Michael [33%, 3.4 AH]. NEURO: Modern Approach to Economic Disciplines. Reviewers: Małgorzata Krzywonos, Radek Tahal, Aneta Vančová. 1st Edition. Lüdenscheid: RAM-Verlag, 2022. 192 p. [10 AH]. Project: VEGA 1/0354/22. ISBN 978-3-96595-030-6. Publication category since 2022: V1
Digital Marketing (2nd Edition). Marketing Communication on the Internet. Grada Publishing · October 31, 2024. The book Digital Marketing provides a comprehensive overview of online communication channels and helps readers identify and manage the most relevant ones to meet a company’s communication and economic objectives. ISBN: 978-80-8090-921-5
ADF Scientific Papers in Other Domestic Journals. ŠÁŠKY, Michael [100%]. Neuromarketing Research Using the Method of Electroencephalography. In: Studia Commercialia Bratislavensia [electronic resource]: Scientific Journal of the Faculty of Commerce, University of Economics in Bratislava. Bratislava: University of Economics in Bratislava, 2022. ISSN 1339-3081. Vol. 15, No. 1 (2022), pp. 114–125, online. Publication category since 2022: V3
ŠÁŠKY, Michael [100%]. The Future of the Digital Experience Using Neuromarketing Research. Project: VEGA 1/0354/22. In: Consumer Neuroscience – Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems: Proceedings of the Scientific Project VEGA 1/0354/22 / Edited by Eva Hanuláková; Reviewers: Małgorzata Krzywonos, Aneta Vančová. Bratislava: EKONÓM Publishing House, 2022. ISBN 978-80-225-4991-2. pp. 48–62. Publication category since 2022: V2
AED Scientific Papers in Domestic Peer-Reviewed Scientific Proceedings and Monographs
JANKOVIČ, Michal [50%] – ŠÁŠKY, Michael [50%]. Usage of Zero-Emission Buses in V4. Project: VEGA 1/0046/20. In: Consumer Attitudes Toward Electromobility in the Automotive Market of the Slovak Republic: Collection of Scientific Papers from the VEGA Research Project No. 1/0046/20 / Edited by Ferdinand Daňo; Reviewers: Monika Naďová Krošláková, Gabriela Pajtinková Bartáková. Bratislava: EKONÓM Publishing House, 2022. ISBN 978-80-225-5005-5. pp. 73–82. Publication category since 2022: V2
The most significant research/artistic/other outputs over the last six years
AAA Scientific Monographs Published by Foreign Publishers
HANULÁKOVÁ, Eva [34%, 3.4 AH] – HULA, Róbert [33%, 3.4 AH] – ŠÁŠKY, Michael [33%, 3.4 AH]. NEURO: Modern Approach to Economic Disciplines. Reviewers: Małgorzata Krzywonos, Radek Tahal, Aneta Vančová. 1st Edition. Lüdenscheid: RAM-Verlag, 2022. 192 p. [10 AH]. Project: VEGA 1/0354/22. ISBN 978-3-96595-030-6. Publication category since 2022: V1
The most significant citations corresponding to the research/artistic/other outputs
VEGA 1/0354/22 – Consumer Neuroscience: An Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems. Project duration: 2022–2024. Principal investigator: Prof. Ing. Eva Hanuláková, PhD. Doctoral student involvement: 2022, 2023.
VEGA 1/0046/20 – Consumer Attitudes Toward Electromobility in the Automotive Market of the Slovak Republic. Project duration: 2020–2022. Principal investigator: Prof. Ing. Ferdinand Daňo, PhD. Doctoral student involvement: 2022.
Participation in conducting (leading) the most important research projects or art projects over the last six years
VEGA 1/0354/22 – Consumer Neuroscience: An Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems. Project duration: 2022–2024. Principal investigator: Prof. Ing. Eva Hanuláková, PhD. Doctoral student involvement: 2022, 2023.
VEGA 1/0046/20 – Consumer Attitudes Toward Electromobility in the Automotive Market of the Slovak Republic. Project duration: 2020–2022. Principal investigator: Prof. Ing. Ferdinand Daňo, PhD. Doctoral student involvement: 2022.
Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study
Learning together, Rua Augusto Simões, 1474 - 1º andar 1.7, 4470-147 - MAIA, Porto
13.07.2025 - 17.07.2025,
Course