Ing. Mária Hasprová, PhD.
Faculty: Faculty of Commerce
Department: Department of Marketing
Position: Assistant Professor
Scientific-pedagogical characteristics of the person
Second degree of higher education
Study field and programme: Macroeconomic regulation, 1992, University of Economics in Bratislava - Faculty of National Economy
Third degree of higher education
Study field and programme: Sectoral and Cross-sectional Economies - Economics of Trade and Industry, 1998, University of Economics in Bratislava - Faculty of Commerce
Current and previous employment
Assistant Professor
University of Economics in Bratislava – Faculty of Commerce
1996
Development of pedagogical, professional, language, digital and other skills
Specialized Additional Pedagogical Study
University of Economics in Bratislava - Faculty of National Economy
1996
Overview of activities within the teaching career at the university
Number of defended theses
Bachelor's (first degree): 70
Diploma (second degree): 107
Overview of the research/artistic/other outputs
Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 7
Number of citations registered in the Web of Science or Scopus databases: 18
Number of invited lectures at the international, national level: 1
The most significant research/artistic/other outputs
ADC - MIKLOŠÍK, Andrej - KUCHTA, Martin - HASPROVÁ, Mária - EVANS, Nina. Are Australian TV Advertisers Aware of Evolving Online Information Search Patterns? In IEEE Access. - Piscataway : Institute of Electrical and Electronics Engineers. ISSN 2169-3536, 2020, vol. 8, pp. 143066-143075 online. (2020 - Current Contents). VEGA 1/0657/19, KEGA 016EU-4/2019. ADC - MIKLOŠÍK, Andrej - EVANS, Nina - HASPROVÁ, Mária - LIPIANSKA, Júlia. Reflection of Embedded Knowledge Culture in Communication of Australian Companies. In Knowledge Management Research & Practice. - Abingdon : Taylor & Francis. ISSN 1477-8238, 2019, vol. 17, no. 2, pp. 172-181 online. ADE - MIKLOŠÍK, Andrej - HASPROVÁ, Mária - ŽÁK, Štefan. Promotion of mHealth Applications in Search Engines - A Study of Australia and Slovakia. In Australian Academy of Business and Economics Review. - Sydney : Australian Academy of Business Leadership. ISSN 2205-6726, 2018, vol. 4, no. 2, pp. 103-111 online. VEGA 1/0637/17.AAB - ŽÁK, Štefan - MIKLOŠÍK, Andrej - HASPROVÁ, Mária - KLEPOCHOVÁ, Dagmar - VOKOUNOVÁ, Dana - KUCHTA, Martin - RUŽIČKA, Tomáš. Mobile Health from the Consumer Decision-making Point of View 1. ed. Bratislava : Vydavateľstvo EKONÓM, 2018. 97 s. [5,67 AH]. VEGA 1/0637/17. ISBN 978-80-225-4594-5.
ACB - KITA, Jaroslav - ČIHOVSKÁ, Viera - LIPIANSKA, Júlia - DZUROVÁ, Mária - KITA, Pavol - LOYDLOVÁ, Miroslava - FRANCOVÁ, Zuzana - HASPROVÁ, Mária. Marketing. 1. ed. Bratislava : Wolters Kluwer, 2017. 424 s. [28 AH]. Ekonómia. ISBN 978-80-8168-550-7.
The most significant research/artistic/other outputs over the last six years
ADC - MIKLOŠÍK, Andrej - KUCHTA, Martin - HASPROVÁ, Mária - EVANS, Nina. Are Australian TV Advertisers Aware of Evolving Online Information Search Patterns? In IEEE Access. - Piscataway : Institute of Electrical and Electronics Engineers. ISSN 2169-3536, 2020, vol. 8, pp. 143066-143075 online. (2020 - Current Contents). VEGA 1/0657/19, KEGA 016EU-4/2019. ADC - MIKLOŠÍK, Andrej - EVANS, Nina - HASPROVÁ, Mária - LIPIANSKA, Júlia. Reflection of Embedded Knowledge Culture in Communication of Australian Companies. In Knowledge Management Research & Practice. - Abingdon : Taylor & Francis. ISSN 1477-8238, 2019, vol. 17, no. 2, pp. 172-181 online. ADE - MIKLOŠÍK, Andrej - HASPROVÁ, Mária - ŽÁK, Štefan. Promotion of mHealth Applications in Search Engines - A Study of Australia and Slovakia. In Australian Academy of Business and Economics Review. - Sydney : Australian Academy of Business Leadership. ISSN 2205-6726, 2018, vol. 4, no. 2, pp. 103-111 online. VEGA 1/0637/17.AAB - ŽÁK, Štefan - MIKLOŠÍK, Andrej - HASPROVÁ, Mária - KLEPOCHOVÁ, Dagmar - VOKOUNOVÁ, Dana - KUCHTA, Martin - RUŽIČKA, Tomáš. Mobile Health from the Consumer Decision-making Point of View 1. ed. Bratislava : Vydavateľstvo EKONÓM, 2018. 97 s. [5,67 AH]. VEGA 1/0637/17. ISBN 978-80-225-4594-5.
ACB - KITA, Jaroslav - ČIHOVSKÁ, Viera - LIPIANSKA, Júlia - DZUROVÁ, Mária - KITA, Pavol - LOYDLOVÁ, Miroslava - FRANCOVÁ, Zuzana - HASPROVÁ, Mária. Marketing. 1. ed. Bratislava : Wolters Kluwer, 2017. 424 s. [28 AH]. Ekonómia. ISBN 978-80-8168-550-7.
The most significant citations corresponding to the research/artistic/other outputs
VEGA n. 1/0657/19 - The role of influencers in the consumer purchasing decision-making process. 2019-2021. Responsible Solver. The project is focused on the systematization of knowledge about the position and roles of influencers as opinion leaders in the social media environment in order to identify their typology, influence factors and the intensity of their impact on consumer decision making and to emphasize the alternatives of their utilisation in marketing management.
VEGA n. 1/0637/17 Construction of a consumer decision-making model in the mobile healthcare segment focused on the identification of attributes that can be influenced by marketing instruments. 2017-2018. Responsible solver. The project is focused on the construction of the consumer decision-making model of on the purchase of devices and applications in the mobile health segment aimed to identify the attributes of decision-making process that are effective influenced by marketing tools.
KEGA n. 016EU-4/2019 - Innovative marketing textbooks for secondary schools. 2019-2020. Deputy Responsible Solver. This project is aimed at preparation of innovative learning texts from marketing for secondary schools. The proposed publication will offer fundamentals of marketing in the digital environment, needed for any arising entrepreneur who is a graduate of a professional secondary school.
VEGA n. 1/0505/22 - Implementation of innovative research methods and techniques in the consumer behavior research in the conditions of the Slovak market of research suppliers and research buyers. 2022-2024. Solver. The project is focused on the comprehensive elaboration of the issue of examining consumer shopping behavior with emphasis on the use of innovative research methods and techniques in order to define the impact of individual attributes of the digital environment on the process of collecting data on consumer behavior.
Participation in conducting (leading) the most important research projects or art projects over the last six years
VEGA n. 1/0657/19 - The role of influencers in the consumer purchasing decision-making process. 2019-2021. Responsible Solver. The project is focused on the systematization of knowledge about the position and roles of influencers as opinion leaders in the social media environment in order to identify their typology, influence factors and the intensity of their impact on consumer decision making and to emphasize the alternatives of their utilisation in marketing management.
VEGA n. 1/0637/17 Construction of a consumer decision-making model in the mobile healthcare segment focused on the identification of attributes that can be influenced by marketing instruments. 2017-2018. Responsible solver. The project is focused on the construction of the consumer decision-making model of on the purchase of devices and applications in the mobile health segment aimed to identify the attributes of decision-making process that are effective influenced by marketing tools.
KEGA n. 016EU-4/2019 - Innovative marketing textbooks for secondary schools. 2019-2020. Deputy Responsible Solver. This project is aimed at preparation of innovative learning texts from marketing for secondary schools. The proposed publication will offer fundamentals of marketing in the digital environment, needed for any arising entrepreneur who is a graduate of a professional secondary school.
VEGA n. 1/0505/22 - Implementation of innovative research methods and techniques in the consumer behavior research in the conditions of the Slovak market of research suppliers and research buyers. 2022-2024. Solver. The project is focused on the comprehensive elaboration of the issue of examining consumer shopping behavior with emphasis on the use of innovative research methods and techniques in order to define the impact of individual attributes of the digital environment on the process of collecting data on consumer behavior.