Ing. Katarína Grančičová, PhD.
Faculty: Faculty of Business Management
Department: Department of Business Economy
Position: Assistant Professor
Current and previous employment
Assistent
Faculty of Business Management UE in Bratislava
1990-2005
Assistent Professor
Theatre Faculty of the Bratislava Academy of Performing Arts
2005-2016
Assistent Professor
Faculty of Business Management UE in Bratislava
2005-...
Assistent Professor
Theatre Faculty of the Bratislava Academy of Performing Arts
2024 - ...
Development of pedagogical, professional, language, digital and other skills
Webinar: Teaching Marketing Analytics with Enginius
Desicion Pro, Inc., prof. De Bruyn
june 2023
Workshop: Statistics 2
Faculty of Business of Management, University of Economics in Bratislava doc. Hanák
june 2023
Webinar: Online tools in education
Faculty of Business of Management, University of Economics in Bratislava, Ing.Procházková
November 2023
Workshop: Teamwork in crisis situations
Faculty of Management, Comenius University Bratislava, doc. Kajanová
January 2024
Workshop: Tools for internationalization of education
Faculty of Business of Management, University of Economics in Bratislava, doc.Blštáková
January 2025
Workshop: Safety seminar "Responses to risky and dangerous situations"
University of Economics in Bratislava, accredited security agency
January 2025
Number of defended theses
Bakalárske (prvý stupeň): 57
Diplomové (druhý stupeň): 59
Overview of the research/artistic/other outputs
Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 11
Number of citations registered in the Web of Science or Scopus databases: 46
Number of invited lectures at the international, national level: 3
The most significant research/artistic/other outputs
MAJTÁN, Štefan - DUBCOVÁ, Gabriela - GRANČIČOVÁ, Katarína - MAJDÚCHOVÁ, Helena - NEUMANNOVÁ, Anna - RYBÁROVÁ, Daniela - SERINA, Pavol - TÓTH, Miroslav. Podnikové hospodárstvo. 2. vyd. Bratislava : Sprint vfra, 2007. 347 s. Nová ekonómia. ISBN 978-80-89085-79-8. GRANČIČOVÁ, Katarína. Marketing malé firmy - příklady z praxe a doporučení pro podnikatele. In Základy podnikání : teoretické poznatky, příklady a zkušenosti českých podnikatelů. - Praha : Grada Publishing, 2010. ISBN 978-80-247-3339-5, s. 224-241 [2,1 AH]. GRANČIČOVÁ, Katarína - HRUŠOVSKÁ, Dana. Tradičné nástroje verzus nové formy a trendy v marketingovej komunikácii podnikov na Slovensku. In Trendy v podnikání : vědecký časopis Fakulty ekonomické Západočeské univerzity v Plzni. - Plzeň : Fakulta ekonomická Západočeské univerzity v Plzni, 2015. ISSN 1805-0603, 2015, č. 1, s. 3-12 online. MAJTÁN, Štefan - GRANČIČOVÁ, Katarína. View of the reality of marketing management in small and medium-sized businesses in Slovakia. In Ekonomické rozhľady : vedecký časopis Ekonomickej univerzity v Bratislave. - Bratislava : Ekonomická univerzita v Bratislave, 2007. ISSN 0323-262X, 2007, roč. 36, č. 1, s. 7-21. DUBCOVÁ, Gabriela - GRANČIČOVÁ, Katarína - HRUŠOVSKÁ, Dana. Marketing performance assessment in businesses in Slovakia. - Registrovaný: Web of Science. In ISCOBEMM 2017. International scientific conference of business economics, management and marketing. ISCOBEMM 2017 : proceedings of the [2nd] international scientific conference of business economics, management and marketing : may 25 - 26, 2017, Zaječí, Czech Republic. - Brno : Masaryk University, 2017. ISBN 978-80-210-8714-9, pp. 56-64 online.The most significant research/artistic/other outputs over the last six years
DEÁKOVÁ, Stanislava - GRANČIČOVÁ, Katarína - KISSOVÁ, Jana. Fundamental Topics of Human Capital Stabilization : Scientific Monograph. Reviewers: Zdeněk Mikoláš, Marcela Kožená. 1st Edition. Ljubljana : Verlag Dashöfer, 2020. 168 s. [10,9 AH]. ISBN 978-961-6869-66-9. HOJDIK, Vladimír - HRUŠOVSKÁ, Dana - GRANČIČOVÁ, Katarína. Reputácia nielen v kontexte eko-inovácií: možnosti merania a hodnotenia reputácie a online reputácie : vedecká monografia. Recenzenti: Daniela Rybárová, Štefan Majtán. 1. vydanie. České Budějovice : Vysoká škola evropských a regionálních studií, 2020. 159 s. [11,74 AH]. ISBN 978-80-7556-078-0. MAJDÚCHOVÁ, Helena - MAJTÁN, Štefan - RYBÁROVÁ, Daniela - DUBCOVÁ, Gabriela - GRANČIČOVÁ, Katarína - KINTLER, Jakub - KRIŽAN, Martin. Podnikové hospodárstvo. Recenzenti: Milan Rajňák, Elena Šúbertová. 1. vydanie. Bratislava : Wolters Kluwer, 2018. 422 s., [26,94 AH]. Ekonómia. ISBN 978-80-8168-806-5.GRANČIČOVÁ, Katarína – HRUŠOVSKÁ, Dana. Eko cítenie spotrebiteľov [elektronický zdroj] : vedecká monografia.Recenzenti: Štefan Majtán, Daniela Rybárová. 1. vydanie. - České Budějovice : Vysoká škola evropských a regionálních studií, 2022. 132 s. [9,23 AH]. ISBN 978-80-7556-124-4
KISSOVÁ, Jana – GRANČIČOVÁ, Katarína. Authority and Competences of Ethics Commissions at Universities of the SR. In: Creating an Appropriate Model of the Behaviour for Ethics and Integrity of Institutions in the Area of Scientific Research Activities Based on International Comparison and Setting a System of Determining Attributes for Its Effective Implementation and Functioning : Proceedings of Scientific Papers. Scientific Rewiewers: Petr Suchánek, Miroslav Tóth. Brno : Masaryk University, 2023. ISBN978-80-280-0480-4.Pp.51-59.
The most significant citations corresponding to the research/artistic/other outputs
VEGA 1/0462/23: Circular economy in the context of social requirements and market restrictions (project investigator)
VEGA 1/0836/21: Establishing an responsible model of conduct for ethics and the integrity of institutions in the field of scientific research activities based on international comparison and setting up the system of determining attributes of effectives (project investigator)
VEGA 1/0708/20:Socio-economic determinants of sustainable consumption and production in terms of their impact on the performance and competitiveness of enterprises (project investigator)
VEGA 1/0646/20: Diffusion and consequences of green innovations in imperfect competition markets (project investigator)
KEGA 002EU-4/2019: Integrating and Systematizing the Results of Scientific Research Activities in the Field of Consumer protection, with a Primary Focus on Food Security, In Order to Model Adequate Consumer Behaviour (project investigator)
Participation in conducting (leading) the most important research projects or art projects over the last six years
VEGA 1/0462/23: Circular economy in the context of social requirements and market restrictions (project investigator)
VEGA 1/0836/21: Establishing an responsible model of conduct for ethics and the integrity of institutions in the field of scientific research activities based on international comparison and setting up the system of determining attributes of effectives (project investigator)
VEGA 1/0708/20:Socio-economic determinants of sustainable consumption and production in terms of their impact on the performance and competitiveness of enterprises (project investigator)
VEGA 1/0646/20: Diffusion and consequences of green innovations in imperfect competition markets (project investigator)
KEGA 002EU-4/2019: Integrating and Systematizing the Results of Scientific Research Activities in the Field of Consumer protection, with a Primary Focus on Food Security, In Order to Model Adequate Consumer Behaviour (project investigator)
Overview of organizational experience related to higher education and research/artistic/other activities
Vice-Dean for Development and Social Affairs
Faculty of Business Management UE in Bratislava
2007- lasts
Member of the Scientific Committee
Faculty of Business Management UE in Bratislava
2007- lasts
Execitive Editor of the Scientific Journal Economics and Management
Faculty of Business Management UE in Bratislava
2016- lasts
Member of the Academic Senate
Faculty of Business Management UE in Bratislava
2003-2007
Member of the Quality Committee
University of Economics in Bratislava
2009-2020
Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study
Brno University of Technology Faculty of Business and Management, Kolejní 2906/4, 612 00 Brno
02/09/2024 – 06/09/2024,
Research mobility