Ing. Dominika Škerlíková, PhD.

Faculty: Faculty of Commerce

Department: Dekanát Obchodnej fakulty

Position: Asisstant Professor, Officer for marketing communication and PR

ORCID iD

Scientific-pedagogical characteristics of the person

Second degree of higher education

Study field and programme: marketing and business management, 2017 - 2019, University of Economics in Bratislava

Third degree of higher education

Study field and programme: marketing and business management, 2019 - 2022, University of Economics in Bratislava

Current and previous employment

Office manager
Black Eye Company
2017 - 2018

Junior Asisstant
Fram consulting s.r.o.
2019

Officer for international relations and PR
Faculty of Commerce EU in Bratislava
2019 - 2022

Officer for marketing communication and PR
Faculty of Commerce EU in Bratislava
2022 - now

Development of pedagogical, professional, language, digital and other skills

Certified course of Digital marketing
Digitálna univerzita - Digital University
2022 - 2023

Overview of activities within the teaching career at the university

Number of defended theses

Bakalárske (prvý stupeň): 10

Overview of the research/artistic/other outputs

Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 1

Number of citations registered in the Web of Science or Scopus databases: 1

The most significant research/artistic/other outputs

Electromobility as a Part of Communally Beneficial Innovations in Transport and its Perception by Slovak Consumers /

Ferdinand Daňo, Samer Khouri, Peter Drábik, Dominika Vernerová, Marek Kukura. - VEGA 1/0046/20, VEGA

1/0797/20.

In: Transformations in Business & Economics. - Vilnius : Kaunas Faculty. - ISSN 2538-872X. - Vol. 20, no. 3 (2021),

pp. 132-150 online. (2021: 1.824 - IF, 0.370 - SJR, Q3 - JCR Best Q).

Rational Consumer in the Context of Environmental Protection / Peter Drábik, Róbert Rehák, Dominika Vernerová,

Marek Kukura. - VEGA 1/0046/20. In: Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku,

spoločensko-ekonomické prognózovanie = journal for economic theory, economic policy, social and economic

forecasting = Journal of economics : journal for economic theory, economic policy, social and economic forecasting. -

Bratislava : Ekonomický ústav SAV : Prognostický ústav SAV, 2020. - ISSN 0013-3035. - Roč. 68, č. 10 (2020), s.

1081-1104 online. (2020: 0.690 - IF, 0.260 - SJR, Q4 - JCR Best Q).

Distribúcia : distribúcia v marketingu : distribučný manažment / Ferdinand Daňo - Peter Drábik - Róbert Rehák -

Dominika Vernerová ; recenzenti: Milan Oreský, Miroslav Karlíček, Ivan Bzdúšek. - 1. vydanie. - Bratislava :

Vydavateľstvo EKONÓM, 2022. - 327 s. [18,48 AH] [18,48 AH]. - ISBN 978-80-225-4962-2

Impact of the Pandemic COVID-19 on Consumer Shopping Behaviour in Slovakia / Dominika Vernerová. - VEGA

1/0046/20.

In: Central and Eastern Europe in the Changing Business Environment : Proceedings from 21th International Joint

Conference, May 20 - 21, 2021, Prague, Czech Republic - Bratislava, Slovakia / Compiled by: Paulína Krnáčová, Ivan

Hlavatý ; Reviewers: Jarolím Antal, Ilya Bolotov... [et al.] [elektronický zdroj]. - Bratislava : Vydavateľstvo EKONÓM,

2021. - ISBN 978-80-225-4816-8. - ISSN 2453-6113. - Pp. 250-262 online.

Logistics in the Conditions of the Slovak Republic / Dominika Vernerová, Marián Čvirik. - VEGA 1/0046/20.

In: Ekonomika cestovného ruchu a podnikanie [elektronický zdroj] : vedecký časopis Obchodnej fakulty Ekonomickej

univerzity v Bratislave : cestovný ruch - všeobecná ekonomika - obchod - služby - podnikanie - regionálny rozvoj =

Economy of Tourism and Entrepreneurship: Scientific Journal. - Bratislava : Katedra služieb a cestovného ruchu OBF

EU, 2021. - ISSN 2453-9988. - Roč. 13, č. 2 (2021), s. 44-50 online.

The most significant citations corresponding to the research/artistic/other outputs

VEGA 1/0046/20 "Postoj spotrebiteľov vo vzťahu k elektromobilite na trhu automobilov v Slovenskej republike", doba

riešenia 2020-2022, zodp. r. prof. Ing. F. Daňo, PhD.

KEGA 029EU-4/2022 "Inovatívny prístup tvorby responzívnych mediálnych formátov marketingovej komunikácie

firiem zameraných na internetového spotrebiteľa v prostredí digitálnych médií", doba riešenia 2022-2023, zodp. r. doc.

Ing. P. Drábik, PhD., MSc.

PMVP I-22-104-00 "Etnocentrizmus a jeho vplyv na spotrebiteľské správanie: meranie, determinanty, strategické a

intervenčné možnosti", doba riešenia 2022, zodp. r. Ing. M. Čvirik, PhD.

Participation in conducting (leading) the most important research projects or art projects over the last six years