Ing. Dana Hrušovská, PhD.

Faculty: Faculty of Business Management

Department: Department of Business Economy

Position: assistant Professor

Hyperlink

ORCID iD

Current and previous employment

Lector
ZŠ, Furcevovej, Bratislava
1988-91

Lector
SOU Obchodné, Bratislava
1991-93

special assistant
Dopravná poisťovňa, Bratislava / Transport Insurance Company, Bratislava
1995-96

Assistant Professor
Bratislava University of Economics and Business
since 2002

Development of pedagogical, professional, language, digital and other skills

Design thinking tools
Bratislava University of Economics and Business
2019

Train the Trainer 2
AmCham Slovakia
2016

Train the Trainer
AmCham Slovakia
2015

Train the Trainer
AmCham Slovakia
2014

Effective communication in English
Bratislava University of Economics and Business
1925

Number of defended theses

Bakalárske (prvý stupeň): 95

Diplomové (druhý stupeň): 46

Overview of the research/artistic/other outputs

Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 9

Number of citations registered in the Web of Science or Scopus databases: 5

Number of invited lectures at the international, national level: 1

The most significant research/artistic/other outputs

Grančičová, K. - Hrušovská, D. 2022. Eco feeling of consumers. České Budějovice: University of European and Regional Studies. ISBN 978-80-7556-124-4

Dzurová, M. - Hrušovská, D. - Kapsdorferová, Z. Challenges and Opportunities for Food Producers in the 21st Century : Scientific Monograph. Ljubljana : Verlag Dashöfer, 2021. ISBN 978-961-6869-69-0.

Štetka,P.- Grisáková, N.-Kintler,J.-Hrušovská, D. 2019. Factors of diffusion of product innovation. Praha: Wolters Kluwer. ISBN 987-80-7598-629-0

Hojdík, V. - Hrušovská, D. - Grančičová, K. 2020. Reputation not only in the context of eco-innovations: possibilities of measuring and evaluating reputation and online reputation. České Budějovice: University of European and Regional Studies. ISBN 978-80-7556-078-0

Hrušovská, D.-Labudová, V. 2025. Cirkular Economy and Its Challenges In: AD ALTA [elektronický zdroj] : Journal of Interdisciplinary Research. - Hradec Králové : MAGNANIMITAS, 2025. - ISSN 1804-7890. - Vol. 15, no. 1 (2025), pp. 22-28.

The most significant research/artistic/other outputs over the last six years

Grančičová, K. - Hrušovská, D. 2022. Eco feeling of consumers. České Budějovice: University of European and Regional Studies. ISBN 978-80-7556-124-4

Dzurová, M. - Hrušovská, D. - Kapsdorferová, Z. Challenges and Opportunities for Food Producers in the 21st Century : Scientific Monograph. Ljubljana : Verlag Dashöfer, 2021. ISBN 978-961-6869-69-0.

Hrušovská, D.-Labudová, V. 2025. Cirkular Economy and Its Challenges In: AD ALTA [elektronický zdroj] : Journal of Interdisciplinary Research. - Hradec Králové : MAGNANIMITAS, 2025. - ISSN 1804-7890. - Vol. 15, no. 1 (2025), pp.22-28.

Hojdík, V. - Hrušovská, D. - Grančičová, K. 2020. Reputation not only in the context of eco-innovations: possibilities of measuring and evaluating reputation and online reputation. České Budějovice: University of European and Regional Studies. ISBN 978-80-7556-078-0

Grančičová K. - Hrušovská, D. Consumer behavior in Slovakia in the context of sustainability. Economics and management: Scientific Journal of the Faculty of Business Management, University of Economics, Bratislava. - Bratislava : Nadácia Manažér, 2024. - ISSN 2454-1028. - Roč. 21, č. 2 (2024), s. 22-36.

The most significant citations corresponding to the research/artistic/other outputs

VEGA 1/0462/23; "Circular economy in the context of societal demands and market constraints'; solver 2023 – 2025) 

VEGA 1/0582/22; "Dimensions of cross-sectoral entrepreneurship of cultural and creative industry entities in the context of sustainable development" solver 2024 

VEGA 1/0708/20; Socio-economic determinants of sustainable consumption and production in terms of impact on the performance and competitiveness of the enterprise"; researcher 2020 – 2022)

Recovery and Resilience Plan for Slovakia No. 09I05-03-V02-00003/2025/VA (AI-impactSK); researcher ; 2025 - 2026

VEGA 1/0501/25; Creation and validation of a predictive and dynamic model for evaluating businesses in the cultural and creative industries with the integration of financial, macroeconomic and sectoral factors"; researcher; 2025 - 2027

Participation in conducting (leading) the most important research projects or art projects over the last six years

VEGA 1/0462/23; "Circular economy in the context of societal demands and market constraints'; solver 2023 – 2025) 

VEGA 1/0582/22; "Dimensions of cross-sectoral entrepreneurship of cultural and creative industry entities in the context of sustainable development" solver 2024 

VEGA 1/0708/20; Socio-economic determinants of sustainable consumption and production in terms of impact on the performance and competitiveness of the enterprise"; researcher 2020 – 2022)

Recovery and Resilience Plan for Slovakia No. 09I05-03-V02-00003/2025/VA (AI-impactSK); researcher ; 2025 - 2026

VEGA 1/0501/25; Creation and validation of a predictive and dynamic model for evaluating businesses in the cultural and creative industries with the integration of financial, macroeconomic and sectoral factors"; researcher; 2025 - 2027

Overview of organizational experience related to higher education and research/artistic/other activities

Member of the organizing committee of the departmental conference
Bratislava University of Economics and Business
since 2019

Member of the program committee
45th IBIMA Conference
2025

Membership in the panel of evaluators, guarantor of the Department of Economics and Management
Slovak Academy Of Science
2022

Member of the competition committee of the Student
Bratislava University of Economics and Business
2022

Member of the Researchers' Night event
Bratislava University of Economics and Business
2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025

Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

Moravian Business College Olomouc, tr. Kosmonautu 1, 779 00 Olomouc, Česká republika
22. - 26.4. 2024,
Staff mobility for teaching
University of Economics - Varna, 77 Knyaz Boris I Blvd., 9002 Varna, Bulgaria
24. - 28.3. 2025,
Staff mobility for training