Ing. Dagmar Klepochová, PhD.

Faculty: Faculty of Commerce

Department: Department of Marketing

Position: Assistant Professor

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Scientific-pedagogical characteristics of the person

Second degree of higher education

Study field and programme: Internal trade economics, 1990, University of Economics in Bratislava

Third degree of higher education

Study field and programme: Sectoral and Cross-sectional Economies - Economics of Trade and Industry, 1998, University of Economics in Bratislava - Faculty of Commerce

Current and previous employment

Assistant Professor
University of Economics in Bratislava - Faculty of Commerce
1998 - 2022

Secretary of the Department of Marketing
University of Economics in Bratislava - Faculty of Commerce
2019 _ 2022

Assistant
University of Economics in Bratislava - Faculty of Commerce
1991 - 1998

Development of pedagogical, professional, language, digital and other skills

Specialized Additional Pedagogical Study
University of Economics in Bratislava - Faculty of National Economy
1992

Project Based Learning & Design Thinking Course
University of Economics in Bratislava - Faculty of Commerce
2019

Overview of activities within the teaching career at the university

Number of defended theses

Bakalárske (prvý stupeň): 43

Diplomové (druhý stupeň): 55

Overview of the research/artistic/other outputs

Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 4

Number of citations registered in the Web of Science or Scopus databases: 2

The most significant research/artistic/other outputs

RICHTEROVÁ, Kornélia - KLEPOCHOVÁ, Dagmar - KOPANIČOVÁ, Janka - ŽÁK, Štefan. Spotrebiteľské správanie. Recenzovali: Júlia Lipianska, Mária Tajtáková. 1. vyd. Bratislava : Sprint 2, 2015. 401 s. [22,89 AH]. VEGA 1/0652/10, VEGA 1/0418/11, VEGA 1/0612/12. ISBN 978-80-89710-18-8.

KOPANIČOVÁ, Janka - KLEPOCHOVÁ, Dagmar. Consumers in new millennium: attitudes towards adoption of new technologies in purchasing process. In Studia commercialia Bratislavensia : scientific journal of Faculty of Commerce, Universityof Economics in Bratislava. - Bratislava : Obchodná fakulta Ekonomickej univerzity v Bratislave, 2016. ISSN 1337-7493, 2016, roč. 9, č. 33, s. 65-74. VEGA1/0224/15.

KLEPOCHOVÁ, Dagmar. Mobile Health – Attitudes for Using Mobile Applications Designed to Monitor Health. The Study of Consumer Behaviour of Seniors and Generation Y. - Registrovaný: Web of Science. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : Proceedings of 18th International Joint Conference : May 25, 2018, Bratislava, Slovakia and Prague, Czech Republic. - Praha : Oeconomica Publishing House, University of Economics, Prague, 2018. ISBN 978-80-245-2265-4. ISSN 2453-6113, p. 161-170 CD-ROM. VEGA 1/0637/17.

KOPANIČOVÁ, Janka - KLEPOCHOVÁ, Dagmar - FRANCOVÁ, Zuzana. Use of Netnography in Contemporary Marketing Research. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : Book of Abstracts of 21st International Joint Conference. - Bratislava : Vydavateľstvo EKONÓM, 2021. ISBN 978-80-225-4817-5, pp. 23 online.

KLEPOCHOVÁ, Dagmar - KORČOKOVÁ, Marína. Manažment značky. Recenzovali: Eva Hanuláková, Gabriela Bartáková-Pajtinková, Milan Markovič. 1. vydanie. Bratislava: EKONÓM, 2022. 344 s. [20,545 AH]. ISBN 978-80-225-4951- 6

The most significant research/artistic/other outputs over the last six years

ADF KOPANIČOVÁ, Janka - KLEPOCHOVÁ, Dagmar. Consumers in new millennium: attitudes towards adoption of new technologies in purchasing process. In Studia commercialia Bratislavensia : scientific journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Obchodná fakulta Ekonomickej univerzity v Bratislave, 2016. ISSN 1337-7493, 2016, roč. 9, č. 33, s. 65-74. VEGA 1/0224/15.

AFC KLEPOCHOVÁ, Dagmar. Mobile Health – Attitudes for Using Mobile Applications Designed to Monitor Health. The Study of Consumer Behaviour of Seniors and Generation Y. - Registrovaný: Web of Science. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : Proceedings of 18th International Joint Conference : May 25, 2018, Bratislava, Slovakia and Prague, Czech Republic. - Praha : Oeconomica Publishing House, University of Economics, Prague, 2018. ISBN 978-80-245-2265-4. ISSN 2453-6113, p. 161-170 CD-ROM. VEGA 1/0637/17.

ADF KLEPOCHOVÁ, Dagmar. Stravovacie návyky Slovákov vybraných generácií a ich postoje k nákupu zdravých potravín. In Studia commercialia Bratislavensia : vedecký časopis Obchodnej fakulty Ekonomickej univerzity v Bratislave. - Bratislava : Ekonomická univerzita v Bratislave, 2019. ISSN 1339-3081, 2019, roč. 12, č. 2, s. 250-260 online. VEGA 1/0339/18.

AFC KOPANIČOVÁ, Janka - KLEPOCHOVÁ, Dagmar. Purchasing strategies of low income households: A study of consumer behaviour specifics among low income segment. - Registrovaný: Web of Science. In Central and Eastern Europe in the changing business environment. International joint conference. Central and Eastern Europe in the changing business environment : proceedings of 16th international joint conference : may 27, 2016, Prague, Czech Republic and Bratislava, Slovakia. - Prague : Oeconomica Publishing House, University of Economics, Prague, 2016. ISBN 978-80-245-2145-9. ISSN 2453-6113, s. 238-245. VEGA 1/0224/15.

AFG KOPANIČOVÁ, Janka - KLEPOCHOVÁ, Dagmar - FRANCOVÁ, Zuzana. Use of Netnography in Contemporary Marketing Research. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : Book of Abstracts of 21st International Joint Conference. - Bratislava : Vydavateľstvo EKONÓM, 2021. ISBN 978-80-225-4817-5, pp. 23 online.

The most significant citations corresponding to the research/artistic/other outputs

VEGA č. 1/0637/17 - Konštrukcia modelu rozhodovania spotrebiteľa v segmente mobilného zdravotníctva zameraná na identifikáciu atribútov ovplyvniteľných marketingovým inštrumentáriom. 2017-2018. Projekt je orientovaný na konštrukciu modelu rozhodovania spotrebiteľa o nákupe zariadení a aplikácií v segmente mobilného zdravotníctva zameranú na identifikáciu tých atribútov rozhodovacieho procesu, ktoré sú efektívne ovplyvniteľné marketingovým inštrumentáriom. / VEGA n. 1/0637/17 Construction of a consumer decision-making model in the mobile healthcare segment focused on the identification of attributes that can be influenced by marketing instruments. 2017-2018. The project is focused on the construction of the consumer decision-making model of on the purchase of devices and applications in the mobile health segment aimed to identify the attributes of decision-making process that are effective influenced by marketing tools.

VEGA 1/0339/18 „Zdravotne uvedomelé spotrebiteľské správanie: determinanty, perspektívy a intervenčné možnosti“ 2018- 2020/Health conscious consumer behaviour: determinants, perspectives and intervention possibilities”. 2018-2020

VEGA 1/0224/15 – Spotrebiteľské správanie a osobná spotreba v podmienkach nezamestnanosti a relatívnej deprivácie nezamestnaných: implikácia pre decízne rozhodnutia a podnikateľskú prax. 2015-2017/VEGA 1/0224/15 Consumer behavior and individual consumption in the periods of unemployment and relative deprivation of unemployed population: implications for decision taking bodies and business. 2015- 2017.

VEGA č. 1/0505/22 - Implementácia inovatívnych výskumných metód a techník pri skúmaní nákupného správania spotrebiteľov v podmienkach slovenského trhu výskumných agentúr a zadávateľov výskumu. 2022-2024. Spoluriešiteľ. Projekt je orientovaný na ucelené spracovanie problematiky skúmania nákupného správania spotrebiteľov s dôrazom na využívanie inovatívnych výskumných metód a techník s cieľom definovať vplyv jednotlivých atribútov digitálneho prostredia na proces zhromažďovania údajov o spotrebiteľskom správaní. / VEGA n. 1/0505/22 - Implementation of innovative research methods and techniques in the consumer behavior research in the conditions of the Slovak market of research suppliers and research buyers. 2022-2024. Solver. The project is focused on the comprehensive elaboration of the issue of examining consumer shopping behavior with emphasis on the use of innovative research methods and techniques in order to define the impact of individual attributes of the digital environment on the process of collecting data on consumer behavior.