doc. Ing. Anna Michálková, PhD.
Faculty: Faculty of Commerce
Department: Department of Tourism
Position: Assoc. Prof.
Scientific-pedagogical characteristics of the person
Second degree of higher education
Study field and programme: Internal Trade, 1991, University of Economics in Bratislava
Third degree of higher education
Study field and programme: Sectoral and cross-sectional economies, Economy of Trade and Industry, 1999, Vysoká škola ekonomická v Bratislave/University of Economics in Bratislava
Associate professor
Study field and programme: Commerce and Marketing, 2012, University of Economics in Bratislava
Current and previous employment
Assistant and Assistant Professor
University of Economics in Bratislava, Faculty of Commerce, Dep. of Services and Tourism
1991-2012
Assoc. Prof.
University of Economics in Bratislava, Faculty of Commerce, Dep. of Tourism
2012 - present
Development of pedagogical, professional, language, digital and other skills
Course of statistical methods for research and teaching
SC&C Partner, Česká republika
2021
Applied economics
Junior Achievement Slovensko
2003
Entrepreneurship in tourism
Junior Achievement Slovensko
2002
Marketing management of SME, training course
Mediterranean Institute of Management, Nicosia
1998
Overview of activities within the teaching career at the university
Number of defended theses
Bachelor's (first degree): 10
Diploma (second degree): 121
Dissertation (third degree): 4
Overview of the research/artistic/other outputs
Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 11
Number of citations registered in the Web of Science or Scopus databases: 64
Number of invited lectures at the international, national level: 3
The most significant research/artistic/other outputs
MICHÁLKOVÁ, Anna. Strategické vnímanie regionálnych sietí v cestovnom ruchu so zohľadnením ich rozporuplných efektov/Strategic consideration of regional networks in tourism and their contradictory effects. In Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie = journal for economic theory, economic policy, social and economic forecasting. - Bratislava : Ekonomický ústav SAV : Prognostický ústav SAV, 2011. ISSN 0013-3035, 2011, roč. 59, č. 3, s. 310-324. FODRANOVÁ, Iveta - KUBIČKOVÁ, Viera - MICHÁLKOVÁ, Anna. Measuring societal value of tourism: A new approach. - Registrovaný: Scopus, Registrovaný: Web of Science. In Tourism : international interdisciplinary journal. - Zagreb : Institute for Tourism. ISSN 1849-1545, 2015, vol. 63, no. 4, pp. 423-434. MICHÁLKOVÁ, Anna. Regionálne siete v cestovnom ruchu/Regional networks in tourism. Bratislava : Vydavateľstvo EKONÓM, 2010. 118 s. VEGA 1/0449/08. ISBN 978-80-225-2954-9.KUBIČKOVÁ, Viera] - MICHÁLKOVÁ, Anna- FODRANOVÁ, Iveta. The Economic Contribution of Tourism to the Slovak Economy. - Registrovaný: Scopus. In Tourismos : An International Multidisciplinary Refereed Journal of Tourism. - Aegean : University of the Aegean, Greece. ISSN 1792-6521, 2017, vol. 12, no. 2, pp. 1-23.
Michálková Anna et. al. Economics of Tourism. Regional aspects. České Budějovice : Vysoká škola evropských a regionálních studií, 2023. 138 s. ISBN 978-80-7556-121-3
The most significant research/artistic/other outputs over the last six years
MICHÁLKOVÁ, Anna - KUBIČKOVÁ, Viera - GÁLL, Jozef. Sectoral Tourism Concentration in the Context of the Regional Policy. In Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie = journal for economic theory, economic policy, social and economic forecasting. - Bratislava : Ekonomický ústav SAV : Prognostický ústav SAV, 2020. ISSN 0013-3035, 2020, roč. 68, č. 10, s. 1105-1125 online.MICHÁLKOVÁ, Anna - NAĎOVÁ KROŠLÁKOVÁ, Monika - ČVIRIK, Marián - GUAITA MARTÍNEZ, José Manuel. 2023. Analysis of Management on the Development of Regional Tourism in Europe / Anna Michálková, Monika Naďová Krošláková, Marián Čvirik, José Manuel Guaita Martínez. - KEGA 034EU-4/2020. In: International Entrepreneurship and Management Journal. - Basel : Springer Nature. - ISSN 1555-1938. - Vol. 19, no. 2 (2023), pp. 733-754.
Michálková, Anna - Gáll, Jozef. Institutional provision of destination management in the most important and in the crisis period the most vulnerable regions of tourism in Slovakia. Registrovaný: Scopus, Registrovaný: Web of Science. In European Countryside : The Journal of Mendel University in Brno. - Varšava : Sciendo. ISSN 1803-8417, 2021, vol. 13, no. 3, pp. 662-684 online. KEGA 034EU-4/2020. (2020: 0,387-SJR)Michálková, Anna - Gáll Jozef - Özoğlu, Martina. Regional Economics of Tourism - Selected Problems = Ekonomika cestovného ruchu v regióne - vybrané problémy. Praha : Wolters Kluwer ČR, 2022. - 159 s. [10,38 AH]. - KEGA 034EU-4/2020. - ISBN 978-80-7676-418-7
KUBIČKOVÁ, Viera - KROŠLÁKOVÁ, Monika - MICHÁLKOVÁ, Anna - BENEŠOVÁ, Dana. Gazelles in Services: what are the Specifics of Existence Slovakia? - Registrovaný: Scopus, Registrovaný: Web of Science. In Management & Marketing : The official journal of the Society for Business Excellence. - București : Editura Economică. ISSN 2069-8887, 2018, vol. 13, no. 2, pp. 929-945 online. (2018: 0.203 - SJR).
The most significant citations corresponding to the research/artistic/other outputs
Content and technical innovation approaches to teaching regional tourism (Project 034EU-4/2020), head investigator. Content and technical innovation will develop analytical and critical thinking of students, creativity and language skills. The outcome of the project will be a modernization of a teaching process and teaching materials. Significant elements of the project implementation are modern technical tools for teaching.
007EU-4/2020 Interactive and interdisciplinary teaching of the subjects Services and Innovations in tourism with the use of information technologies, sub-invetigator. The main objective of the project is to introduce a new model of education in Service and Innovation in Tourism subjects through interactive and interdisciplinary teaching and increasing the digital skills of students.
Tourism concept in Trenčín region, Trenčín región – destination management organization, head investigator, 2019-2020. Within the project, a comprehensive strategic material for the tourism development in the region, its analytical and conceptual part for the period 2021-2027 was prepared.
VEGA 1/0205/14 The perspective of the existence of dynamic service industries in Slovak Republic in the context of application of the principles of Innovation Union. VEGA 1/0205/14, subinvestigator. The project focused on identifying key aspects of innovation activity of small and medium-sized service enterprises to dynamize their economic growth with regard to the specifics of production, distribution and consumption of services as well as explaining the socio-economic impact of the existence of gazelles in services on the economy.
Business Basics for secondary schools, 2016-2017, 027EU-4/2016, sub-investigator. The project was focused on the processing of complex teaching materials - the basics of business and methodology of creating a business plan.
Participation in conducting (leading) the most important research projects or art projects over the last six years
Content and technical innovation approaches to teaching regional tourism (Project 034EU-4/2020), head investigator. Content and technical innovation will develop analytical and critical thinking of students, creativity and language skills. The outcome of the project will be a modernization of a teaching process and teaching materials. Significant elements of the project implementation are modern technical tools for teaching.
007EU-4/2020 Interactive and interdisciplinary teaching of the subjects Services and Innovations in tourism with the use of information technologies, sub-invetigator. The main objective of the project is to introduce a new model of education in Service and Innovation in Tourism subjects through interactive and interdisciplinary teaching and increasing the digital skills of students.
Tourism concept in Trenčín region, Trenčín región – destination management organization, head investigator, 2019-2020. Within the project, a comprehensive strategic material for the tourism development in the region, its analytical and conceptual part for the period 2021-2027 was prepared.
VEGA 1/0205/14 The perspective of the existence of dynamic service industries in Slovak Republic in the context of application of the principles of Innovation Union. VEGA 1/0205/14, subinvestigator. The project focused on identifying key aspects of innovation activity of small and medium-sized service enterprises to dynamize their economic growth with regard to the specifics of production, distribution and consumption of services as well as explaining the socio-economic impact of the existence of gazelles in services on the economy.
Business Basics for secondary schools, 2016-2017, 027EU-4/2016, sub-investigator. The project was focused on the processing of complex teaching materials - the basics of business and methodology of creating a business plan.
Overview of organizational experience related to higher education and research/artistic/other activities
AIEST - International association of scientific and practical experts in tourism -member
AIEST/St. Gallen, Switzerland
currently
Hotel and Tourism Management, ISSN 2620-0279 (print), ISSN 2620-0481 (online)/member of the editorial board
Faculty of Hotel Management and Tourism in Vrnjaĉka Banj/ University of Kragujevac, Serbia
2018-present
Filozoficko-přírodovědecké fakulty v Opavě - Ústavu lázeňství, gastronomie a turismu/Member of the evaluation committee for the evaluation of the scientific and research activity of Institute of Spa, Gastronomy and Tourism
Filozoficko-přírodovědecká fakulta v Opavě, Slezská univerzita v Opave/Silesian University in Opava, Czech Republic
2020
evaluator of projects of regional tourism organizations on the basis of the Act on the Support of Tourism
Ministery of Transport and Construction
2021
External evaluator of projects 3.1 Support for business activities in tourism, KaHR – 31SP-1201. Operational Program Competitiveness and Economic Growth
Ministry of Economy in Slovakia
2007-2013
External evaluator of projects Programme Interreg Slovakia-Austria 2021-2027
MIRRI - Ministry of Investment, Regional Development and Informatization of the Slovak Republic
currently
Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study
University of Applied Sciences Burgenland, FH Burgenland, Eisenstadt
25.- 29. 4. 2016,
ERASMUS +
Universidade Lusófona Lisboa Tourism Department, Lisboa
10-14.6.2019,
ERASMUS +
Wirtschaftsuniversität Wien, Institut für Tourismus und Freizeitwirtschaft, Wien
Feb. - June 1995,
Program Slovakia - Austria
Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften, Institut für Fremdenverkehr und Verkehrswirtschaft, St. Gallen
July 1992- August 1993,
Program Switzerland - Slovakia
Universität Lueneburg/Fachbereich Tourismus, Lueneburg/Germany
August - September 1997,
Program Germany - Slovakia
Hotel Metropol St. Gallen, Hotel Moevenpick Zuerich, Prodega AG/Bern, Switzerland
1991 - 1993,
foreign professional practice
Vysoká škola finanční a správní, Praha, Prague, Czech Republic
12. - 16.12.2022,
teaching stay
UNIVERSITA DEGLI STUDI DI SASSARI, Department of Economics and Business, Sassari/Italy
September 2022,
ERASMUS +
Universidad de Granada, Department of Human Geography, Granada/Spain
September 2023,
ERASMUS +